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Online Manager - Fixed Term Contract
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#782146
Remote / WFH
Estee Lauder
Job Description
Full job description
Description
We are seeking an experienced and dynamic Online Manager to join our team. The Online Manager will be responsible for the e-commerce/website management of brand.com and all online marketing activities to support and maximise the online sales performance of our online channels. This role requires a high level of discretion and integrity as it involves access to confidential information.
Key Responsibilities:
Develop and execute the online marketing strategy and calendar across Australia and New Zealand brand.com sites to drive brand awareness, consideration, and sales.
Collaborate with the Marketing team to develop key moments, launches, and re-promotes, and execute them on brand.com.
Partner with 360 Marketing Managers to forecast new products, sampling, GWP, holidays, and other opportunities.
Plan and manage brand.com Advertising spend in partnership with Paid Media team to support events and launches, and build out campaigns by marketing channel for each market.
Partner with designers to develop creative content for implementation across all online touchpoints (websites, emails, banners, social, video).
Track and update monthly marketing calendars, sharing updates with vendors, designers, and internal teams.
Build out monthly sales and performance targets to achieve budgets and work with the Senior Ecommerce Manager to prioritise and implement projects on the brand.com site.
Oversee the planning of website promotions, usage of online gifts and samples, and set up website offers in partnership with the Online Executive.
Work in partnership with Brand Marketing and CRM teams on the development, execution and optimisation of email/SMS communications strategy.
Manage eDM process, ensuring timely execution and stakeholder engagement.
Optimise digital marketing activity to maximise online sales and reduce overall CPA.
Ensure sites are optimised for natural search and develop monthly site content refreshes in line with brand launches and key focuses.
Collaborate with Regional and Global teams to launch new website initiatives and enhance user experience.
Serve as the key contact between relevant teams to maintain timetables and ensure product database updates.
Qualifications
Person Specification:
Effective verbal and written communication skills.
A self-starter who is solution-oriented with excellent interpersonal skills.
High attention to detail and organisational skills.
Ability to work autonomously and manage multiple priorities.
Proactive and positive approach to work and tasks.
Confidentiality, tact, and discretion when dealing with people.
Willingness to work a flexible schedule and travel.
Qualifications / Knowledge:
At least 3-4 years of experience in the online marketing, or e-commerce area.
Working knowledge of web technologies and internet tools.
Understanding of website metrics, data analysis, and reporting tools.
Prior experience working with retailers and across geographies is an advantage.
Proficiency in Microsoft Office applications and SAP.
Description
We are seeking an experienced and dynamic Online Manager to join our team. The Online Manager will be responsible for the e-commerce/website management of brand.com and all online marketing activities to support and maximise the online sales performance of our online channels. This role requires a high level of discretion and integrity as it involves access to confidential information.
Key Responsibilities:
Develop and execute the online marketing strategy and calendar across Australia and New Zealand brand.com sites to drive brand awareness, consideration, and sales.
Collaborate with the Marketing team to develop key moments, launches, and re-promotes, and execute them on brand.com.
Partner with 360 Marketing Managers to forecast new products, sampling, GWP, holidays, and other opportunities.
Plan and manage brand.com Advertising spend in partnership with Paid Media team to support events and launches, and build out campaigns by marketing channel for each market.
Partner with designers to develop creative content for implementation across all online touchpoints (websites, emails, banners, social, video).
Track and update monthly marketing calendars, sharing updates with vendors, designers, and internal teams.
Build out monthly sales and performance targets to achieve budgets and work with the Senior Ecommerce Manager to prioritise and implement projects on the brand.com site.
Oversee the planning of website promotions, usage of online gifts and samples, and set up website offers in partnership with the Online Executive.
Work in partnership with Brand Marketing and CRM teams on the development, execution and optimisation of email/SMS communications strategy.
Manage eDM process, ensuring timely execution and stakeholder engagement.
Optimise digital marketing activity to maximise online sales and reduce overall CPA.
Ensure sites are optimised for natural search and develop monthly site content refreshes in line with brand launches and key focuses.
Collaborate with Regional and Global teams to launch new website initiatives and enhance user experience.
Serve as the key contact between relevant teams to maintain timetables and ensure product database updates.
Qualifications
Person Specification:
Effective verbal and written communication skills.
A self-starter who is solution-oriented with excellent interpersonal skills.
High attention to detail and organisational skills.
Ability to work autonomously and manage multiple priorities.
Proactive and positive approach to work and tasks.
Confidentiality, tact, and discretion when dealing with people.
Willingness to work a flexible schedule and travel.
Qualifications / Knowledge:
At least 3-4 years of experience in the online marketing, or e-commerce area.
Working knowledge of web technologies and internet tools.
Understanding of website metrics, data analysis, and reporting tools.
Prior experience working with retailers and across geographies is an advantage.
Proficiency in Microsoft Office applications and SAP.
