Offline Marketing Executive
Job Description
Company Description PARÉ Innovations Pvt Ltd is a leading organization in the building materials segment, specializing in advanced surfaces for ceilings, walls, and facade systems. The company is known for introducing innovative surface solutions that are new to the Indian market, reflecting a strong commitment to design and technology. With a commercial base in Mumbai and a state-of-the-art manufacturing facility near Vapi, Gujarat, PARÉ is well-positioned to efficiently serve customers across regions. Backed by founders with deep experience in the building materials industry, the company has emerged as a pioneer in innovative products. Team members join a growing enterprise focused on quality, innovation, and market leadership.
Role Description This is a full-time, on-site role for an Offline Marketing Executive based in Thane. The role involves planning and executing offline marketing campaigns, including events, exhibitions, dealer meets, and promotional activities targeting architects, contractors, and channel partners. The Offline Marketing Executive will coordinate with sales teams to support lead generation, manage marketing materials and collateral, and ensure consistent brand visibility across physical touchpoints. Day-to-day tasks include conducting market research, tracking campaign performance, maintaining relationships with vendors and agencies, and preparing reports and presentations for management. The role also requires close collaboration with cross-functional teams to align offline initiatives with overall marketing and business objectives.
Qualifications
• Strong Market Planning and Marketing skills to design and execute effective offline campaigns.
• Proficiency in Market Research to analyze customer segments, competition, and regional trends.
• Excellent Communication skills for engaging with internal teams, partners, and external stakeholders.
• Sales and marketing support capabilities to collaborate with the sales team and drive business growth.
• Relevant experience in offline or field marketing, preferably in building materials, construction, or related industries.
• Ability to work on-site in Thane, manage multiple projects, and travel locally as required.
• Strong organizational and time-management skills, with attention to detail and follow-through.
• Bachelor’s degree in Marketing, Business, or a related field; equivalent practical experience will also be considered.
