Job Title: Media Buyer - Facebook and Google Ads
Location: [Hybrid, meet in chennai once a month, only chennai folks apply]
About the Company:
ExpertsBIO is a leading marketing and consulting firm that helps clients improve their profitability through effective campaigns. We are a dynamic and fast-paced company with a passion for delivering results for our clients.
About the Role:
We are seeking an experienced and results-driven Media Buyer to join our team. As a Media Buyer at ExpertsBIO, you will play a critical role in executing our clients' advertising campaigns on Facebook and Google. You will be responsible for researching and analyzing audience data, creating and managing ad campaigns, and optimizing performance to achieve the best possible results. You will also be involved in copywriting, building landing pages, marketing automation, and client communications.
Responsibilities:
Conduct thorough research and analysis of audience data to identify target demographics and interests
Develop and execute effective ad campaigns on Facebook and Google to reach target audience, including lead generation and conversion campaigns
Continuously monitor and analyze ad performance to identify opportunities for optimization
Collaborate with the creative team to develop engaging and effective ad content
Build high-converting landing pages to support ad campaigns
Implement marketing automation campaigns to nurture leads and drive conversions
Communicate regularly with clients to provide updates on campaign performance and make recommendations for improvement
Ensure all campaigns are delivered within budget and on time
Provide regular reports and insights to clients on campaign performance and ROI
Requirements:
A minimum of 3 years of experience in media buying and digital advertising, including Facebook and Google ads
Strong knowledge of Facebook advertising platforms and tools, including lead generation and conversion campaigns
Experience with Google Ads
Strong copywriting skills to develop effective ad and landing page content
Ability to build high-converting landing pages to support ad campaigns
Experience with marketing automation platforms
Excellent written and verbal communication skills to effectively communicate with clients
Ability to analyze and interpret data to inform campaign strategy and optimization
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Bachelor's degree in Marketing, Advertising, or a related field is preferred, but not required
What We Offer:
A dynamic and supportive work environment
Opportunities for professional growth and development
Competitive salary and benefits package
If you're a driven and results-oriented media buyer with a passion for digital advertising and the skills we're looking for, we'd love to hear from you! Please submit your resume and a cover letter to [hi@expertsbio.com].
ExpertsBIO is an equal opportunity employer and values diversity at our company
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