MCL3Sales RO

JD - MC L3 - ASM Sales

Job Title:

Area Sales Manager

Job Code:

MC/Area Sales Manager/L3

Function:

Sales - MC

Sub-function:

-

Reports to:

Divisional/Regional Manager - MC

Office/Location:

1. JOB PURPOSE

The Area Sales Manager is responsible for overseeing sales operations, meeting volume/revenue targets, network sufficiency, local marketing, Digital marketing (Dealer/ Local), and managing the Dealer sales team in the region.
• REPORTING RELATIONSHIPS

Reporting to

Direct Reports

Divisional Manager (L2) - Sales

NIL
• INTERACTION WITH STAKEHOLDERS

Internal

External

Direct
• Sales team
• Marketing team
• Finance team
• Network Development team
• Sales Planning team
• Dealerships
• Activation agencies
• Customers
• Digital Marketing Agency
• BAFL , Other financers

Indirect

4. JOB REQUIREMENTS

Educational

Qualifications

Essential:Any graduate from a premier institute.

Desired:Post graduate from a premier institute.

Work Exp

Min: 3

Max: 6

BU Specification

Preferably FMCG/FMCD/Automotive

Age

Min: 25

Max: 35

Need for travel

High

5. KEY COMPETENCIES

Technical/Functional
• Understanding of sales processes
• Dealership Management
• Product Knowledge
• Knowledge of TPM
• Market Intelligence
• Knowledge of NPS
• Competition Tracking
• Network development
• Negotiation and Conflict Resolution
• Sales Training
• Local Digital Activation
• Marketing

Behavioural
• Continuously raise the bar
• Ensure results with speed
• Meet customer expectations

6. KEY RESPONSIBILITIES
• Sales Planning
• Dealership Management
• Network Expansion & Development
• Market Research, Brand Building & Product Promotion
• Developing / Establishing sales processes
• Sales Training
• Driving reach and penetration through channel.

7. KEY RESULT AREAS
• Customer Experience
• Sales Vs Target
• Adequacy of Network Coverage
• Systems & Processes
• Finance
• Manpower
• Project
• Local Level marketing

8. OTHER REQUIREMENTS

Language Proficiency: English/Hindi/Local Language spoken in the region