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Marketing Technology & Tracking Specialist
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#785651
Remote / WFH
BEEYOOND GAMING
Job Description
SPORTSTECH is seeking an experienced Marketing Technology & Tracking Specialist to take ownership of our digital measurement and conversion tracking infrastructure across multiple European markets.
This is a highly technical role for someone who understands how advertising platforms, analytics systems, consent management, Shopify, and server-side tracking work together.
You will be responsible for building a reliable, scalable, and transparent tracking environment that supports accurate performance measurement across Google Ads, Meta, Bing, GA4, Google Tag Manager, and Shopify.
The role is ideal for a specialist who enjoys solving complex tracking challenges, improving data accuracy, and establishing technical standards that support better marketing decisions.
Your Responsibilities
As our Marketing Technology & Tracking Specialist, you will:
• Own and maintain the end-to-end tracking architecture across Germany, France, Italy, Spain, and the Netherlands.
• Develop a unified and clearly documented measurement setup across all relevant advertising and analytics platforms.
• Manage Google Tag Manager, including both client-side and server-side implementations.
• Ensure accurate integration between GA4 and Google Ads conversion tracking, including GCLID, auto-tagging, Enhanced Conversions, and offline conversion imports.
• Audit and correct missing, duplicate, or incorrectly configured conversion events and conversion IDs across country-specific accounts.
• Implement and optimise server-side tracking solutions, including Server-Side GTM, Meta CAPI, and Google Enhanced Conversions.
• Review and optimise the Shopify tracking ecosystem, including native integrations and third-party tracking applications.
• Identify and resolve conflicts between tracking tools, pixels, apps, and platform integrations.
• Manage Consent Mode v2 and consent-related tracking requirements across EU markets.
• Ensure tracking implementations remain GDPR-conscious while maintaining strong data and signal quality.
• Establish technical quality-control processes for tracking changes introduced by internal teams, agencies, or external technology vendors.
• Build monitoring and alerting systems to detect tracking failures, sudden conversion drops, and discrepancies between analytics and advertising platforms.
• Create and maintain clear technical documentation for every market, channel, and tracking configuration.
• Act as the internal technical authority for digital tracking, measurement, and marketing technology.
What We’re Looking For
You bring strong technical expertise and practical experience in digital analytics and marketing technology.
Essential Experience
• Minimum 3 years of hands-on experience with Google Tag Manager.
• Practical experience working with server-side GTM containers.
• Strong knowledge of Google Analytics 4 (GA4).
• Strong experience with Google Ads conversion tracking, including:
• GCLID
• Auto-tagging
• Enhanced Conversions
• Offline conversion imports
• Hands-on experience with Meta Conversion API (CAPI).
• Strong understanding of Shopify-based tracking environments.
• Experience with Shopify tracking tools such as:
• Analyzify
• Elevar
• Littledata
• Simprosys
• Native Google & YouTube Shopify integrations
• Experience managing tracking across multiple markets, accounts, and advertising platforms.
• Understanding of cross-domain and cross-account conversion attribution.
• Knowledge of consent management platforms and Consent Mode v2 within a European regulatory environment.
• Strong troubleshooting and debugging capabilities using:
• GTM Preview Mode
• Google Tag Assistant
• Browser Developer Tools
• Strong analytical skills and the confidence to validate tracking implementations independently.
Preferred Qualifications
The following experience would be an advantage:
• Dedicated server-side tracking platforms such as Stape or Taggrs.
• Managing server-side infrastructure through Google Cloud Platform or AWS.
• Experience using SQL and BigQuery for analytics validation and data reconciliation.
• Previous experience working within an e-commerce or Direct-to-Consumer brand.
• Experience technically reviewing or overseeing the work of external marketing agencies and technology partners.
Mail: info@beeyoondgaming.com
Contact: +91-XXXXXXXXXX
Location: Chennai, Tamil Nadu
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
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This is a highly technical role for someone who understands how advertising platforms, analytics systems, consent management, Shopify, and server-side tracking work together.
You will be responsible for building a reliable, scalable, and transparent tracking environment that supports accurate performance measurement across Google Ads, Meta, Bing, GA4, Google Tag Manager, and Shopify.
The role is ideal for a specialist who enjoys solving complex tracking challenges, improving data accuracy, and establishing technical standards that support better marketing decisions.
Your Responsibilities
As our Marketing Technology & Tracking Specialist, you will:
• Own and maintain the end-to-end tracking architecture across Germany, France, Italy, Spain, and the Netherlands.
• Develop a unified and clearly documented measurement setup across all relevant advertising and analytics platforms.
• Manage Google Tag Manager, including both client-side and server-side implementations.
• Ensure accurate integration between GA4 and Google Ads conversion tracking, including GCLID, auto-tagging, Enhanced Conversions, and offline conversion imports.
• Audit and correct missing, duplicate, or incorrectly configured conversion events and conversion IDs across country-specific accounts.
• Implement and optimise server-side tracking solutions, including Server-Side GTM, Meta CAPI, and Google Enhanced Conversions.
• Review and optimise the Shopify tracking ecosystem, including native integrations and third-party tracking applications.
• Identify and resolve conflicts between tracking tools, pixels, apps, and platform integrations.
• Manage Consent Mode v2 and consent-related tracking requirements across EU markets.
• Ensure tracking implementations remain GDPR-conscious while maintaining strong data and signal quality.
• Establish technical quality-control processes for tracking changes introduced by internal teams, agencies, or external technology vendors.
• Build monitoring and alerting systems to detect tracking failures, sudden conversion drops, and discrepancies between analytics and advertising platforms.
• Create and maintain clear technical documentation for every market, channel, and tracking configuration.
• Act as the internal technical authority for digital tracking, measurement, and marketing technology.
What We’re Looking For
You bring strong technical expertise and practical experience in digital analytics and marketing technology.
Essential Experience
• Minimum 3 years of hands-on experience with Google Tag Manager.
• Practical experience working with server-side GTM containers.
• Strong knowledge of Google Analytics 4 (GA4).
• Strong experience with Google Ads conversion tracking, including:
• GCLID
• Auto-tagging
• Enhanced Conversions
• Offline conversion imports
• Hands-on experience with Meta Conversion API (CAPI).
• Strong understanding of Shopify-based tracking environments.
• Experience with Shopify tracking tools such as:
• Analyzify
• Elevar
• Littledata
• Simprosys
• Native Google & YouTube Shopify integrations
• Experience managing tracking across multiple markets, accounts, and advertising platforms.
• Understanding of cross-domain and cross-account conversion attribution.
• Knowledge of consent management platforms and Consent Mode v2 within a European regulatory environment.
• Strong troubleshooting and debugging capabilities using:
• GTM Preview Mode
• Google Tag Assistant
• Browser Developer Tools
• Strong analytical skills and the confidence to validate tracking implementations independently.
Preferred Qualifications
The following experience would be an advantage:
• Dedicated server-side tracking platforms such as Stape or Taggrs.
• Managing server-side infrastructure through Google Cloud Platform or AWS.
• Experience using SQL and BigQuery for analytics validation and data reconciliation.
• Previous experience working within an e-commerce or Direct-to-Consumer brand.
• Experience technically reviewing or overseeing the work of external marketing agencies and technology partners.
Mail: info@beeyoondgaming.com
Contact: +91-XXXXXXXXXX
Location: Chennai, Tamil Nadu
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
Report this listing
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