Verified Job
Marketing
Marketing Strategist and Designer for USA Professional Services Firm
Marketing
#759518
Remote / WFH
Upwork
Job Description
Stack Growth Solutions is a US fractional CFO and advisory firm serving private equity and private credit backed companies. We are hiring a part time marketing strategist to own our brand, messaging, and website. You will work directly with the firm's owner.
Our buyers are private equity investors, lenders, and CEOs of lower middle market USA companies. They are sophisticated, allergic to marketing fluff, and decide in seconds whether a firm is credible.
Your job is redo our branding and website, which entails understanding us, including our multi faceted service offerings, and converting that into a modern, professional presentation that builds credibility and easily conveys our value functions. Services include fractional CFO work, AI and automation implementation, capital raise, financial due diligence.
We need someone who can develop the message, write it, and design it, not someone who needs the copy handed to them.
You will own:
- Positioning and messaging: what we say, to whom, and why it is different, sharpened with the owner
- Writing: website copy, service pages, case studies, one-pagers, and outreach-supporting content, in a voice that lands with investors and CEOs
- Website design and buildout on a modern platform (Webflow, Framer, or similar), clean, fast, and credible
- Visual identity: a tight, professional system across the site, documents, and decks
- Case study production as engagements mature, turning real client results into proof assets
The bar:
- 4+ years across brand, copywriting, and design, with a portfolio showing all three; you will walk through it live
- Proven B2B professional services work; financial services, consulting, or agency-for-B2B experience strongly preferred
- You write copy a skeptical executive would read: sharp, specific, zero filler; writing samples required
- Strong design fundamentals: typography, layout, restraint; no template-looking output
- You can take a rough idea from a founder and return positioning he did not think of; strategy, not order-taking
- Self-managing, fast, and comfortable with direct feedback
- At least 4 hours of daily overlap with US Eastern time
Process: application, portfolio and writing review, one interview, paid test project (a homepage section: positioning, copy, and design for one of our services).
To apply, answer the following in your cover letter. Answers without specifics will not be considered.
- Link the portfolio piece you are proudest of where you did strategy, copy, and design yourself. What was the client's problem and what changed after your work?
- In three sentences, how would you position a fractional CFO firm so a private equity partner takes it seriously? Write it as if it were live on the homepage.
- Please take a look at my website and provide some thoughts over video or text on how you would approach your engagement - stackgs.com
- What platform would you build our site on and why?
- Your hourly rate, weekly availability, and working hours in US Eastern time.
Our buyers are private equity investors, lenders, and CEOs of lower middle market USA companies. They are sophisticated, allergic to marketing fluff, and decide in seconds whether a firm is credible.
Your job is redo our branding and website, which entails understanding us, including our multi faceted service offerings, and converting that into a modern, professional presentation that builds credibility and easily conveys our value functions. Services include fractional CFO work, AI and automation implementation, capital raise, financial due diligence.
We need someone who can develop the message, write it, and design it, not someone who needs the copy handed to them.
You will own:
- Positioning and messaging: what we say, to whom, and why it is different, sharpened with the owner
- Writing: website copy, service pages, case studies, one-pagers, and outreach-supporting content, in a voice that lands with investors and CEOs
- Website design and buildout on a modern platform (Webflow, Framer, or similar), clean, fast, and credible
- Visual identity: a tight, professional system across the site, documents, and decks
- Case study production as engagements mature, turning real client results into proof assets
The bar:
- 4+ years across brand, copywriting, and design, with a portfolio showing all three; you will walk through it live
- Proven B2B professional services work; financial services, consulting, or agency-for-B2B experience strongly preferred
- You write copy a skeptical executive would read: sharp, specific, zero filler; writing samples required
- Strong design fundamentals: typography, layout, restraint; no template-looking output
- You can take a rough idea from a founder and return positioning he did not think of; strategy, not order-taking
- Self-managing, fast, and comfortable with direct feedback
- At least 4 hours of daily overlap with US Eastern time
Process: application, portfolio and writing review, one interview, paid test project (a homepage section: positioning, copy, and design for one of our services).
To apply, answer the following in your cover letter. Answers without specifics will not be considered.
- Link the portfolio piece you are proudest of where you did strategy, copy, and design yourself. What was the client's problem and what changed after your work?
- In three sentences, how would you position a fractional CFO firm so a private equity partner takes it seriously? Write it as if it were live on the homepage.
- Please take a look at my website and provide some thoughts over video or text on how you would approach your engagement - stackgs.com
- What platform would you build our site on and why?
- Your hourly rate, weekly availability, and working hours in US Eastern time.
