Marketing Specialists

Full job description
Working with the AA | Me mahi tahi tatou ki AA

For over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members.

And now we’re growing the team and have a number of Marketing Specialist opportunities available.

What You'll Be Doing | Mō te Tūranga

The specific roles we have available are:
Marketing Specialist, Insurance and Finance – is a versatile marketing role supporting a broad product portfolio, requiring adaptability to deliver strategic, data-driven and direct campaign activity including AA Life, Health, Travel and Pet Insurance, and AA Money brands.
Marketing Specialist, Home – is a focused role centred on driving customer growth through end-to-end execution of multi-channel marketing, with a strong emphasis on digital strategy and performance of the home services available under our AA Home brand.
Marketing Specialist, Member Benefit Engagement – focuses on facilitating and executing a Member communications programme aimed at increasing awareness, engagement and utilisation of the over 45 ways to save by being an AA Member. With a strong emphasis on direct to Member activity, while maintaining close collaboration across internal teams and managing marketing operations efficiently.

Across all positions you’ll use data and customer insights to optimise performance, manage and contribute to the development of campaign assets and creative, and work closely with cross-functional teams to deliver effective, targeted marketing. The roles also include budget management, reporting, and analysis of market trends.

About You | Mōu

You’re a performance-focused marketing professional, experienced in managing multi-channel campaigns who uses data and insights to drive effective decision-making. You'll have strong communication and presentation skills, be highly organised, and excel at building relationships across teams. A background in marketing with relevant qualifications and experience within the New Zealand business environment is essential. You’ll be self-motivated, adaptable, and focused on delivering measurable results, thriving in a dynamic, fast-paced setting while collaborating closely with others to achieve business goals.

What We Offer | Ngā āhuatanga kei a mātou

Free AA Membership for you and your whānau
NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
A day off for your birthday
Hybrid working arrangement
Training available / career development
Discounted insurance

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

If you’re passionate about driving impactful marketing campaigns, thrive in collaborative environments, and want to play a key role in shaping customer growth and engagement, we’d love to hear from you. Join us and help make a real difference across our diverse product portfolios—apply today to be part of a dynamic, forward-thinking marketing team!
Please indicate in your cover letter, which of the roles you are most interested in being considered for.

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.
We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.
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