Marketing Specialist

FabHR is seeking a dynamic and results-driven Marketing Specialist to join our team, focused on our industrial products line based in Ottawa, Ontario. The ideal candidate will play a key role in developing and executing marketing strategies that drive brand awareness, lead generation, and sales growth. You will be responsible for creating marketing materials, managing trade show participation, enhancing website promotion, and adopting an advanced contact management system that integrates artificial intelligence to filter and prioritize high-potential customer leads.

If you are a creative and analytical marketer with experience in the industrial sector and are eager to contribute to the growth of an innovative company, we want to hear from you!

Key Responsibilities

Develop marketing collateral for direct marketing campaigns, trade shows, digital platforms, and promotional literature to support sales objectives.
Write and distribute press releases and articles to trade publications to promote FabHR's product offerings and differentiators.
Collaborate with the sales team to generate and nurture leads through targeted campaigns and customer outreach.
Research, evaluate, and implement a new contact management system that integrates artificial intelligence and business intelligence features to automate lead qualification and segmentation.
Coordinate and manage industry trade show participation, including booth design, logistics, promotional materials, and post-event follow-up.
Develop and manage digital marketing initiatives, including website updates, social media strategies, and email marketing campaigns to increase brand visibility and generate inbound leads.
Optimize the customer journey by analyzing data to refine marketing tactics and improve conversion rates from lead generation to closed sales.
Work with the management team to define and achieve marketing KPIs, ensuring the alignment of marketing activities with broader business goals.
Monitor competitors' marketing activities and industry trends to identify new opportunities for differentiation and market penetration.
Collaborate with product development teams to communicate key product features, benefits, and industry applications through effective marketing content.
Develop and manage content for marketing platforms, including the website, brochures, case studies, and whitepapers, to support brand messaging.
Continuously track, measure, and report on marketing campaign performance, providing insights and recommendations for improvement.
Maintain and update FabHR's CRM system to ensure the effective segmentation and tracking of leads, ensuring timely follow-up and ongoing relationship management.
Assist in building and nurturing long-term customer relationships through effective marketing communication strategies and customer engagement programs.
Support the overall marketing strategy to help double or triple company revenue within the next few years, ensuring that marketing efforts contribute to measurable business outcomes.
Desired Skills Experience
To excel in this role, you should possess the following:

A minimum of five years of experience in a marketing role for an industrial products manufacturer or in a similar B2B marketing environment.
Proven experience with lead generation and CRM systems, including using AI-driven tools for customer segmentation and lead qualification.
Strong skills in content creation, including the development of marketing materials, case studies, press releases, and promotional content.
Proficiency in digital marketing tools, such as Google Analytics, SEO, email marketing platforms, and social media channels.
Hands-on experience in event marketing, including managing trade shows and conferences.
Strong project management skills, with the ability to handle multiple tasks, meet deadlines, and collaborate across teams.
Excellent written and verbal communication skills, with the ability to craft compelling content and interact effectively with both internal and external stakeholders.
Creative problem-solving skills, with the ability to identify marketing opportunities and devise innovative solutions.
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) and CRM software (such as Salesforce or HubSpot).
Analytical mindset, with the ability to assess data and trends to improve marketing effectiveness and campaign performance.
Ability to work autonomously and as part of a collaborative team environment.
Ability to adapt and thrive in a fast-paced, results-oriented environment.
A post-secondary degree/diploma in Marketing, Business, Communications, or a related field, or equivalent work experience.
Why FabHR?
At FabHR, we offer a dynamic work environment with outstanding career growth opportunities. We value creativity, innovation, and team collaboration, and we are committed to helping our employees thrive in their careers. As part of our marketing team, you will have the chance to make a significant impact on our brand and contribute directly to the growth of our business.

If you’re a passionate marketing professional with a focus on industrial products and are eager to make a real difference, we want to hear from you!

Please submit your resume and portfolio to careers@fabhr.ca. We appreciate all applicants for their interest in this position; however, only those who most closely match our requirements will be contacted.

Job Type: Full-time

Pay: $55,000.00-$75,000.00 per year

Additional pay:

Overtime pay
Benefits:

On-site parking
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Education:

Bachelor's Degree (preferred)
Experience:

Marketing: 1 year (preferred)
Language:

English (preferred)
Work Location: In person Read more