Marketing Specialist
Job Description
Mainstream Aquaculture Group - Werribee, VIC
Employment Type: Full-Time (38 hours/week)
Salary: $80,000 – $82,000 a year excluding Superannuation
About Us
Mainstream Aquaculture is a global leader in sustainable seafood production, specialising in premium Barramundi. We operate across hatchery, farming, processing, and distribution, servicing B2B wholesalers, retailers, and food service partners across Australia and international markets.
About the Role
We're looking for a driven Marketing Specialist to lead B2B and consumer marketing strategy across our brand portfolio. Based at our Werribee head office, you'll manage multi-channel campaigns, digital content, point-of-sale materials, market research, and commercial stakeholder relationships.
Key Responsibilities
Plan, develop, and execute marketing campaigns and promotional strategies supporting domestic and export sales objectives
Conduct market research and analyse consumer trends, market characteristics, and pricing strategies
Develop and deploy content across digital platforms, websites, email, POS, and press materials in line with brand guidelines
Partner with distributors, industry bodies, and internal sales teams to deliver results-driven marketing activity
Prepare sales and marketing performance reports for executive leadership
Monitor customer feedback and satisfaction to inform retention and brand loyalty strategies
About You
Bachelor's degree in Marketing, Business, Commerce, or a related field, or equivalent industry experience
2-3+ years' experience in a marketing specialist, brand, or similar commercial role, ideally within B2B, FMCG, or agribusiness environments
Strong analytical skills, with experience in market research, consumer data analysis, and pricing/commodity trend advisory
Confident communicator, comfortable presenting to and advising senior leadership
A track record of planning and delivering end-to-end marketing campaigns, with the ability to measure and report on ROI
To Apply
Please submit your resume and a cover letter outlining your relevant experience.
Applications close: September 16 2026
Pay: $80,000.00 – $82,000.00 per year
Experience:
Marketing: 2 years (Preferred)
Work Authorisation:
Australia (Required)
Work Location: In person
