Marketing Specialist- job post Ella Tales Inc.
Job Description
Company Overview
Ella Tales is an innovative Canadian EdTech startup revolutionizing children’s storytelling through AI-powered, multilingual, and culturally inclusive narratives. Our platform is designed to support early literacy, foster empathy, and celebrate cultural diversity. Backed by a strong founding team and a robust roadmap, Ella Tales is entering its build-and-scale phase in Canada and is seeking talented, mission-driven professionals to join our journey.
Position Overview
We are looking for a proactive and creative Marketing Specialist to lead our early-stage brand awareness and user acquisition efforts. In this role, you will design and execute integrated campaigns that introduce Ella Tales to multicultural families and educators across Canada. You’ll be the voice behind our brand across social media, influencer partnerships, and community channels, bringing our AI storytelling product to life and building a loyal user base from day one.This is a high-impact role ideal for someone who combines strategic thinking with hands-on content creation and a strong pulse on digital trends, especially in parenting, early learning, and EdTech spaces.
Key Responsibilities
· Develop and execute data-driven digital marketing campaigns across platforms such as TikTok, Instagram, Facebook, YouTube, and Xiaohongshu (Red).
· Manage influencer outreach programs and partnerships with parenting, education, and multicultural content creators.
· Build and manage the social content calendar, ensuring alignment with product milestones and cultural events.
· Craft and localize messaging to reflect Ella Tales’ values of inclusivity, literacy, and cultural representation.
