Marketing Specialist, CRM & Events

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
About the Role
This role sits at the center of our marketing engine.
As a Marketing Specialist, you'll support CRM campaigns and event marketing from end to end—turning ideas into live campaigns, keeping projects moving, and ensuring nothing slips through the cracks. You'll work across email, events, and cross-functional initiatives to deliver campaigns that are timely, well-executed, and measurable.
If you thrive on variety, enjoy bringing structure to moving pieces, and want to build both technical and strategic marketing skills, this role is for you.
What You'll Do
CRM Campaign Execution
Build, QA, and deploy email campaigns in Braze and Mailchimp
Create campaign assets and manage audience segmentation
Ensure accuracy and performance through QA and testing (content, links, personalization, send strategy)
Event Marketing & Coordination
Manage event communications (invites, confirmations, reminders, follow-ups)
Coordinate logistics with internal teams and external partners
Support event execution, including on-site when needed
Track attendee engagement and support post-event follow-up
Project Coordination
Manage campaign workflows from intake through deployment
Coordinate with copy, design, and stakeholders to gather assets and approvals
Keep projects on track by managing timelines and priorities
Reporting & Insights
Track and report on campaign performance (opens, clicks, engagement)
Document insights and apply learnings to improve future campaigns
General Marketing Support
Support ad hoc CRM and event initiatives
Help improve processes, templates, and ways of working
Contribute to ongoing testing and optimization efforts
Support additional initiatives that help the team deliver on key marketing priorities
What You Bring
1–3 years of experience in marketing, CRM, or event coordination