Verified Job
Digital Marketing
Marketing Operations & Engagement Coordinator
Digital Marketing
#29753
Remote / WFH
freshbenies
Job Description
About the Role
As Marketing Operations & Engagement Coordinator, you’ll focus on member marketing and campaign execution while supporting some cross-functional marketing needs of brokers and employers.
This role is responsible for owning and optimizing marketing systems, campaigns and data – all with a goal to drive member activation and ongoing engagement. You’ll ensure campaigns run smoothly, data is accurate and performance is continuously improving.
Key Responsibilities
Build, test and deploy member lifecycle campaigns
Execute employer communications
Maintain audience lists, segmentation and data accuracy
Ensure consistency across systems, communications and platforms
Identify improvements to increase efficiency and scalability
Analyze campaign performance and identify optimization opportunities
Track and report on key KPIs (engagement, activation, utilization)
Drive, collect and manage member testimonials, reviews, and feedback
Develop and maintain engagement collateral including flyers, videos, etc.
Manage and execute social media content calendars
Update broker, employer and member portals with current resources
Ensure media and ben admin partner listings reflect current services and messaging
Make light updates to website content and support larger site updates
Assist with planning and coordination of quarterly team retreats, including agendas, travel, hotels, meals and team activities (2 remote retreats & 2 in-person per year)
Coordinate employee engagement initiatives including birthdays and company-level monthly calendars
Support onboarding, offboarding and equipment tracking processes for team members
Required Qualifications
2 - 4+ years of experience in marketing operations, marketing coordinator or digital marketing roles
Strong understanding of marketing workflows, systems and campaign execution
Experience with email marketing platforms (MailChimp or similar)
High attention to detail with strong QA, organizational, time management and follow-through skills
Experience managing multiple projects and deadlines simultaneously
Comfortable working with data, reporting and spreadsheets
Strong written communication skills
Comfortable communicating via Zoom/Teams, Slack, Outlook, Excel, Word, Power Point
Preferred Qualifications
Background in B2B2C environments
Experience improving or building marketing processes and workflows
Basic editing or design skills (Canva, Adobe, etc.)
Pay: $60,000.00 - $75,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Vision insurance
Application Question(s):
Do you have a minimum of 2 years in a full-time marketing coordinator/digital marketing role?
Work Location: Remote
As Marketing Operations & Engagement Coordinator, you’ll focus on member marketing and campaign execution while supporting some cross-functional marketing needs of brokers and employers.
This role is responsible for owning and optimizing marketing systems, campaigns and data – all with a goal to drive member activation and ongoing engagement. You’ll ensure campaigns run smoothly, data is accurate and performance is continuously improving.
Key Responsibilities
Build, test and deploy member lifecycle campaigns
Execute employer communications
Maintain audience lists, segmentation and data accuracy
Ensure consistency across systems, communications and platforms
Identify improvements to increase efficiency and scalability
Analyze campaign performance and identify optimization opportunities
Track and report on key KPIs (engagement, activation, utilization)
Drive, collect and manage member testimonials, reviews, and feedback
Develop and maintain engagement collateral including flyers, videos, etc.
Manage and execute social media content calendars
Update broker, employer and member portals with current resources
Ensure media and ben admin partner listings reflect current services and messaging
Make light updates to website content and support larger site updates
Assist with planning and coordination of quarterly team retreats, including agendas, travel, hotels, meals and team activities (2 remote retreats & 2 in-person per year)
Coordinate employee engagement initiatives including birthdays and company-level monthly calendars
Support onboarding, offboarding and equipment tracking processes for team members
Required Qualifications
2 - 4+ years of experience in marketing operations, marketing coordinator or digital marketing roles
Strong understanding of marketing workflows, systems and campaign execution
Experience with email marketing platforms (MailChimp or similar)
High attention to detail with strong QA, organizational, time management and follow-through skills
Experience managing multiple projects and deadlines simultaneously
Comfortable working with data, reporting and spreadsheets
Strong written communication skills
Comfortable communicating via Zoom/Teams, Slack, Outlook, Excel, Word, Power Point
Preferred Qualifications
Background in B2B2C environments
Experience improving or building marketing processes and workflows
Basic editing or design skills (Canva, Adobe, etc.)
Pay: $60,000.00 - $75,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Vision insurance
Application Question(s):
Do you have a minimum of 2 years in a full-time marketing coordinator/digital marketing role?
Work Location: Remote
