Marketing Manager Restaurant Industry

Marketing Manager Restaurant Industry

Job Description

Role Summary

A Marketing Manager oversees all promotional activities for a restaurant or restaurant group, ensuring consistent branding, strong customer engagement, and steady growth in sales through both online and offline channels.

Key Responsibilities

Brand & Campaign Management

Develop and execute marketing strategies to promote the restaurant

Plan seasonal campaigns, special events, and festive promotions (e.g., Diwali offers, brunch launches)

Maintain consistent brand identity across all platforms

Digital Marketing

Manage social media accounts (Instagram, Facebook, etc.)

Coordinate content creation (photos, reels, influencer collaborations)

Run paid advertising campaigns (Google Ads, Meta Ads)

Monitor online reviews on platforms like Zomato and Google

Partnerships & Promotions

Collaborate with food delivery platforms and influencers

Build partnerships with local businesses or event organizers

Plan loyalty programs, discounts, and referral campaigns

Data & Performance Tracking

Analyze campaign performance and customer data

Track KPIs like footfall, online orders, engagement, and ROI

Adjust strategies based on insights

Event & Experience Marketing

Organize in-house events (live music nights, themed dinners)

Create unique dining experiences to attract repeat customers

Required Skills

Strong understanding of digital marketing tools and trends

Creativity in campaign planning and branding

Analytical skills for performance tracking

Communication and negotiation skills

Knowledge of the food & beverage (F&B) industry

Qualifications

Bachelors degree in Marketing, Business, or related field

7-9 years of experience in marketing (hospitality experience preferred)

Typical KPIs

Increase in customer footfall