Verified Job
Digital Marketing
Marketing Manager - Immediate Start (Temporary)
Digital Marketing
#49168
Remote / WFH
HARMAN International
Job Description
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
Unite your passion for audio innovation with high-tech product development
Create pitch-perfect, cutting-edge technology that elevates the listening experience
The Head of Marketing, India will lead the marketing strategy for HARMAN’s consumer audio portfolio, with a strong focus on JBL and Harman Kardon, driving both brand growth and business performance. The role is responsible for building impactful brand and trade marketing programs that strengthen market presence, accelerate revenue growth, and enhance long-term brand equity. This leader will drive integrated campaigns, product launches, and omnichannel marketing initiatives across retail, digital, and e-commerce platforms. Brand Strategy & Integrated Marketing
Define and execute a strong brand vision for JBL and Harman Kardon in India, aligning global positioning with local relevance to drive premiumization, scale, and category growth
Lead integrated omnichannel marketing and communications across digital, retail, PR, and influencer touchpoints, ensuring consistency and impact
Balance short-term commercial goals with long-term brand equity, creating emotional consumer connections that sustain market leadership
Trade Marketing & Channel Excellence
Drive trade marketing strategies that accelerate sell-out across traditional retail, modern trade, e-commerce, and D2C
Deliver best-in-class retail execution through merchandising, in-store experience, and point-of-sale excellence
Financial Management & Performance Optimization
Own marketing budget allocation with strong P&L understanding, ensuring investments are directed to highest-impact initiatives
Track, analyze, and optimize marketing performance against business, financial, and consumer KPIs
Cross-Functional Leadership & Market Intelligence
Translate market insights, consumer trends, and competitive intelligence into actionable strategies
Build and lead a high-performing team, fostering accountability, innovation, and continuous capability development
15+ years of progressive experience in marketing, brand management, or commercial roles within multinational environments, with a strong track record of building consumer brands and delivering business results; includes 5+ years of team leadership and talent development in matrix organizations aligned to global brand standards
• Deep functional expertise across product and brand marketing, including successful end-to-end product launches, trade marketing, and channel development across retail and digital ecosystems, with a clear focus on driving sell-out and sustained brand equity
• Strong financial acumen with solid understanding of P&L dynamics, ROI-driven marketing investments, and the ability to build credible business cases while balancing short-term revenue delivery with long-term strategic brand growth
~ Bonus Points if You Have:
Experience in consumer electronics (audio/headphones) or broader consumer-facing sectors like FMCG/durables, with strong brand marketing and Indian market understanding
Strong digital and eCommerce expertise, including deep familiarity with India’s digital landscape, consumer behavior, and agency-led creative development
Bilingual proficiency (English & Hindi) with ability to operate effectively across diverse stakeholders and market contexts
Bachelor's degree in Business Administration, Marketing, or related field; MBA or postgraduate qualification preferred
Willingness to travel domestically within India and internationally as required (including regional meetings, global conferences, and customer visits)
Legal right to work in India
Based in or willing to relocate to major metro location (Mumbai, Delhi NCR, or Bangalore preferred)
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development
Unite your passion for audio innovation with high-tech product development
Create pitch-perfect, cutting-edge technology that elevates the listening experience
The Head of Marketing, India will lead the marketing strategy for HARMAN’s consumer audio portfolio, with a strong focus on JBL and Harman Kardon, driving both brand growth and business performance. The role is responsible for building impactful brand and trade marketing programs that strengthen market presence, accelerate revenue growth, and enhance long-term brand equity. This leader will drive integrated campaigns, product launches, and omnichannel marketing initiatives across retail, digital, and e-commerce platforms. Brand Strategy & Integrated Marketing
Define and execute a strong brand vision for JBL and Harman Kardon in India, aligning global positioning with local relevance to drive premiumization, scale, and category growth
Lead integrated omnichannel marketing and communications across digital, retail, PR, and influencer touchpoints, ensuring consistency and impact
Balance short-term commercial goals with long-term brand equity, creating emotional consumer connections that sustain market leadership
Trade Marketing & Channel Excellence
Drive trade marketing strategies that accelerate sell-out across traditional retail, modern trade, e-commerce, and D2C
Deliver best-in-class retail execution through merchandising, in-store experience, and point-of-sale excellence
Financial Management & Performance Optimization
Own marketing budget allocation with strong P&L understanding, ensuring investments are directed to highest-impact initiatives
Track, analyze, and optimize marketing performance against business, financial, and consumer KPIs
Cross-Functional Leadership & Market Intelligence
Translate market insights, consumer trends, and competitive intelligence into actionable strategies
Build and lead a high-performing team, fostering accountability, innovation, and continuous capability development
15+ years of progressive experience in marketing, brand management, or commercial roles within multinational environments, with a strong track record of building consumer brands and delivering business results; includes 5+ years of team leadership and talent development in matrix organizations aligned to global brand standards
• Deep functional expertise across product and brand marketing, including successful end-to-end product launches, trade marketing, and channel development across retail and digital ecosystems, with a clear focus on driving sell-out and sustained brand equity
• Strong financial acumen with solid understanding of P&L dynamics, ROI-driven marketing investments, and the ability to build credible business cases while balancing short-term revenue delivery with long-term strategic brand growth
~ Bonus Points if You Have:
Experience in consumer electronics (audio/headphones) or broader consumer-facing sectors like FMCG/durables, with strong brand marketing and Indian market understanding
Strong digital and eCommerce expertise, including deep familiarity with India’s digital landscape, consumer behavior, and agency-led creative development
Bilingual proficiency (English & Hindi) with ability to operate effectively across diverse stakeholders and market contexts
Bachelor's degree in Business Administration, Marketing, or related field; MBA or postgraduate qualification preferred
Willingness to travel domestically within India and internationally as required (including regional meetings, global conferences, and customer visits)
Legal right to work in India
Based in or willing to relocate to major metro location (Mumbai, Delhi NCR, or Bangalore preferred)
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development
