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Marketing Lead – Individual Insurance
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#776252
Remote / WFH
Assumption Life
Job Description
Full job description
Discover
The Opportunity
Moncton, NB
Insurance
Experienced
Full-time
$75,000 - $85,000 / year
Benefits:
Health Insurance
Dental Insurance
Paid Time Off
Flexible Work
Pension plan
Life Insurance
Disability Insurance
Employee Assistance Program
Bonuses & Incentives
Wellness Programs
The Opportunity
In this role, you'll shape how our Individual Insurance lo shows up in the market, making it clear, compelling, and impossible for advisors to ignore.
As a Marketing Lead, you'll work across strategy and execution, turning business priorities into marketing that connects. From defining positioning and go‑to‑market approaches to bringing campaigns and tools to life, you'll translate direction into experiences that drive action.
As part of a dynamic marketing team, you'll bring a naturally curious and creative approach to your work, always looking for ways to communicate value and connect with our audience. In close partnership with Product and Sales, you'll help ensure our market approach reflects real advisor needs and inspires more meaningful client conversations.
What you'll do
Responsibilities
What You'll Do
Define the marketing strategy for the Individual Insurance line of business by establishing priorities and strategic directions that guide all initiatives.
Plan and lead the go-to-market of new products and enhancements, including positioning, marketing campaigns, and communications.
Strengthen the presence and positioning of individual insurance products across key distribution channels (events, publications, and website).
Develop marketing content and sales enablement tools that clearly and compellingly communicate the products' value proposition.
Monitor market trends, competitor activities, and the needs of the distribution network to continuously refine positioning.
Ensure brand consistency across all initiatives.
Manage and prioritize multiple marketing initiatives simultaneously.
What you'll need
Qualifications
What You'll Need
Post-secondary education in marketing, communications, or a related field (or equivalent experience)
5+ years of experience in marketing roles, ideally in product marketing or B2B environments
Strong foundation in core marketing principles (segmentation, positioning, go-to-market strategy)
Proven ability to turn product knowledge into clear, effective marketing and sales enablement
Strong writing and communication skills in both French and English
Proficiency with Microsoft Office and familiarity with digital marketing tools (CRM, email platforms, CMS)
Experience with project or workflow tools (e.g., Monday.com)
Experience in financial services, insurance, or a regulated industry is considered an asset
We're looking for
Core Skills
Leadership Analytical Communication Project Management Strategy
A little bit about us
Assumption Life
At Assumption Life, we value the development of our employees in diversified and inclusive work teams that foster creative thinking and innovation.
Assumption Life is deeply committed to its community's development
Founded in 1903 in Massachusetts, Assumption Life is the result of a group of people who want to take their destiny into their own hands. Their goal was simple: to ensure the prosperity of Acadian families in New England. Since its inception, Assumption Life has continued to making difference beyond the borders of l'Acadie for all families across Canada. Our Company, which began as a great idea 122 years ago, is now one of the largest mutual life insurance and financial services companies in Canada. Today, this culture of generosity and commitment is demonstrated by our employees. Whether it is helping out at special events, raising funds for charities or, helping people in need, Assumption Life employees are very committed to their community and are always ready to help.
An employer of choice
We ensure competitive salaries, as well as performance-based bonuses, generous benefits and flexibility in our policies and practices to respond to the needs of our employees.
Assumption Life is committed to creating a diverse environment and is proud to be an equal opportunity employer. We extend employment regardless of race, color, ancestry, religion, sex, national or ethnic origin, ****** orientation, age, citizenship, marital status, family status, genetic characteristics, disability, gender identity or gender expression, status of a pardoned person, social condition or political activity. If you have a disability or special need that requires accommodation for an interview, please let us know by emailing ressources.humaines@assomption.ca
Are you interested?
Work With Us
The chance to be part of a dynamic, high-performing team that adheres to the following ethical values: leadership, collaboration, trust and commitment;
Training and development opportunities;
A comprehensive benefits package including a competitive salary, bonus, pension and benefits;
A dynamic location in downtown Moncton;
A paid volunteer day;
Time off to care for family members and pets.
Discover
The Opportunity
Moncton, NB
Insurance
Experienced
Full-time
$75,000 - $85,000 / year
Benefits:
Health Insurance
Dental Insurance
Paid Time Off
Flexible Work
Pension plan
Life Insurance
Disability Insurance
Employee Assistance Program
Bonuses & Incentives
Wellness Programs
The Opportunity
In this role, you'll shape how our Individual Insurance lo shows up in the market, making it clear, compelling, and impossible for advisors to ignore.
As a Marketing Lead, you'll work across strategy and execution, turning business priorities into marketing that connects. From defining positioning and go‑to‑market approaches to bringing campaigns and tools to life, you'll translate direction into experiences that drive action.
As part of a dynamic marketing team, you'll bring a naturally curious and creative approach to your work, always looking for ways to communicate value and connect with our audience. In close partnership with Product and Sales, you'll help ensure our market approach reflects real advisor needs and inspires more meaningful client conversations.
What you'll do
Responsibilities
What You'll Do
Define the marketing strategy for the Individual Insurance line of business by establishing priorities and strategic directions that guide all initiatives.
Plan and lead the go-to-market of new products and enhancements, including positioning, marketing campaigns, and communications.
Strengthen the presence and positioning of individual insurance products across key distribution channels (events, publications, and website).
Develop marketing content and sales enablement tools that clearly and compellingly communicate the products' value proposition.
Monitor market trends, competitor activities, and the needs of the distribution network to continuously refine positioning.
Ensure brand consistency across all initiatives.
Manage and prioritize multiple marketing initiatives simultaneously.
What you'll need
Qualifications
What You'll Need
Post-secondary education in marketing, communications, or a related field (or equivalent experience)
5+ years of experience in marketing roles, ideally in product marketing or B2B environments
Strong foundation in core marketing principles (segmentation, positioning, go-to-market strategy)
Proven ability to turn product knowledge into clear, effective marketing and sales enablement
Strong writing and communication skills in both French and English
Proficiency with Microsoft Office and familiarity with digital marketing tools (CRM, email platforms, CMS)
Experience with project or workflow tools (e.g., Monday.com)
Experience in financial services, insurance, or a regulated industry is considered an asset
We're looking for
Core Skills
Leadership Analytical Communication Project Management Strategy
A little bit about us
Assumption Life
At Assumption Life, we value the development of our employees in diversified and inclusive work teams that foster creative thinking and innovation.
Assumption Life is deeply committed to its community's development
Founded in 1903 in Massachusetts, Assumption Life is the result of a group of people who want to take their destiny into their own hands. Their goal was simple: to ensure the prosperity of Acadian families in New England. Since its inception, Assumption Life has continued to making difference beyond the borders of l'Acadie for all families across Canada. Our Company, which began as a great idea 122 years ago, is now one of the largest mutual life insurance and financial services companies in Canada. Today, this culture of generosity and commitment is demonstrated by our employees. Whether it is helping out at special events, raising funds for charities or, helping people in need, Assumption Life employees are very committed to their community and are always ready to help.
An employer of choice
We ensure competitive salaries, as well as performance-based bonuses, generous benefits and flexibility in our policies and practices to respond to the needs of our employees.
Assumption Life is committed to creating a diverse environment and is proud to be an equal opportunity employer. We extend employment regardless of race, color, ancestry, religion, sex, national or ethnic origin, ****** orientation, age, citizenship, marital status, family status, genetic characteristics, disability, gender identity or gender expression, status of a pardoned person, social condition or political activity. If you have a disability or special need that requires accommodation for an interview, please let us know by emailing ressources.humaines@assomption.ca
Are you interested?
Work With Us
The chance to be part of a dynamic, high-performing team that adheres to the following ethical values: leadership, collaboration, trust and commitment;
Training and development opportunities;
A comprehensive benefits package including a competitive salary, bonus, pension and benefits;
A dynamic location in downtown Moncton;
A paid volunteer day;
Time off to care for family members and pets.
