Verified Job
Marketing
Marketing Head | New Applied Careers Institution | Jaipur
Marketing
#788627
Remote / WFH
CareerXperts Consulting
Job Description
Job description
Job Description
JOB PURPOSE
Owns brand strategy, positioning, and go-to-market execution end-to-end for a new business — a builder role, shaping how a brand-new institute presents itself to the market from the ground up, not optimizing an existing one. Leads a 3-person in-house team (Social Media Manager, Graphic Designer, Brand Manager) and manages the external agency and vendor bench as and when required, reporting directly to the Institute Director.
KEY RESPONSIBILITY AREAS (KRAS)
Enrolments — partners with Admissions on lead-to-admission conversion and enrolment targets
Category and competitive positioning — maps the competitive landscape and defines market-entry whitespace
Brand strategy, positioning, and messaging ownership across students and parents
Marketing budget planning and ownership with ROI accountability
End-to-end GTM planning and execution
Job Description
JOB PURPOSE
Owns brand strategy, positioning, and go-to-market execution end-to-end for a new business — a builder role, shaping how a brand-new institute presents itself to the market from the ground up, not optimizing an existing one. Leads a 3-person in-house team (Social Media Manager, Graphic Designer, Brand Manager) and manages the external agency and vendor bench as and when required, reporting directly to the Institute Director.
KEY RESPONSIBILITY AREAS (KRAS)
Enrolments — partners with Admissions on lead-to-admission conversion and enrolment targets
Category and competitive positioning — maps the competitive landscape and defines market-entry whitespace
Brand strategy, positioning, and messaging ownership across students and parents
Marketing budget planning and ownership with ROI accountability
End-to-end GTM planning and execution
