Marketing Generalist

Job Summary
We are seeking a dynamic and creative Marketer to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness, engagement, and sales. This role requires a blend of creativity and analytical skills to effectively reach target audiences and promote our products or services. The Marketer will collaborate with various departments to ensure cohesive messaging across all platforms.

Responsibilities

Develop and implement comprehensive marketing strategies to enhance brand visibility and market presence.
Conduct thorough market research to identify trends, customer needs, and competitive landscape.
Create engaging content for various channels including social media, email campaigns, blogs, and website.
Utilize SEO best practices to optimize content for search engines and improve organic traffic.
Manage advertising campaigns across multiple platforms to maximize reach and effectiveness.
Collaborate with the sales team to align marketing efforts with sales goals and objectives.
Monitor and analyze campaign performance metrics to inform future marketing strategies.
Oversee budgeting for marketing initiatives, ensuring efficient allocation of resources.
Utilize Adobe Creative Suite for designing promotional materials that resonate with target audiences.
Maintain the company website using WordPress, ensuring content is up-to-date and user-friendly.
Skills

Proficiency in Adobe Creative Suite for graphic design and content creation.
Strong understanding of SEO principles and digital marketing techniques.
Experience with WordPress for website management and content updates.
Knowledge of advertising strategies across various platforms (social media, PPC, etc.).
Excellent research skills to analyze market trends and consumer behavior.
Ability to manage budgets effectively while maximizing ROI on marketing initiatives.
Familiarity with product management processes to align marketing efforts with product launches.
Strong communication skills, both written and verbal, with the ability to work collaboratively in a team environment.
Join us as we strive to elevate our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $42,312.51-$60,000.00 per year

Additional pay:

Bonus pay
Benefits:

Casual dress
Company events
Discounted or free food
Employee assistance program
Extended health care
Flexible schedule
On-site gym
Store discount
Vision care
Wellness program
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Weekends as needed
Experience:

Google Marketing Platform: 1 year (required)
Language:

English (preferred)
Work Location: In person Read more