Marketing Generalist
Job Description
Anandi is a new-age IB school built around one belief: children learn best by doing. We're creating a different kind of school experience, and we're looking for someone who wants to help build the brand from the ground up.
If you enjoy wearing multiple hats, love turning ideas into execution, and thrive in fast-moving environments, we'd love to meet you.
What you'll do
No two days will look the same. Depending on the week, you might be planning an event, working on a campaign, coordinating with vendors, reviewing creative, or helping launch something entirely new.
Some of your responsibilities will include:
Creating and executing marketing campaigns across organic and paid channels
Planning, coordinating and executing school events, workshops and community experiences
Working closely with our visual designer to bring campaigns, brochures, presentations, signage and other brand assets to life
Managing external agencies, printers, production vendors, photographers, videographers and freelancers
Coordinating social media content, photoshoots and campaign execution
Supporting admissions marketing initiatives and parent communication
Ensuring every brand touchpoint reflects Anandi's premium identity
Owning timelines and making sure projects get shipped, not just planned
Jumping into whatever the business needs next
We're looking for someone who:
Has 5 to 8 years of experience in marketing
Is excited by startup environments and enjoys building things from scratch
Can think strategically but is equally comfortable executing independently
Has experience across digital marketing, content, events and brand
Is highly organised and can manage multiple projects at the same time
Is proactive, resourceful and doesn't wait to be told what to do
Has excellent communication and stakeholder management skills
Notices the small details that elevate a brand
You'll thrive here if you...
Take ownership instead of waiting for instructions
Love solving problems and figuring things out
Are comfortable working at a fast pace
Care deeply about quality while moving quickly
Want your work to have real impact
What you should know
Experience: 5 - 8 years
Location: Anandi School, Bengaluru (On Campus)
Joining: Immediate
Work Week: 6 days
If you're excited by the idea of helping build one of India's most loved education brands from day one, we'd love t
