Marketing Expert Lead, Performance and Marketing Effectiveness

REQ-100+7326
05/06/2025
Brand Management
Sydney, Australië
ING Bank

At ING Australia, we believe individuality drives innovation. That’s why we offer careers as unique as you are. Join us and lead the charge in digital marketing transformation, backed by a global brand, inclusive culture, and cutting-edge technology.

We’re looking for a strategic and data-driven marketing leader to head our Digital Acquisition and Marketing Effectiveness function. This senior leadership role is central to driving customer acquisition, optimizing marketing investment, and enhancing the performance of digital channels.

You’ll lead a high-performing team of specialists and collaborate across the business to ensure our marketing efforts are aligned with ING’s retail and brand strategies.

What you’ll do

Own and evolve ING’s digital performance marketing strategy across paid channels.
Lead an in-house trading desk managing a $10M+ acquisition budget.
Partner with U
, product marketing, and digital sales to optimize conversion funnels.
Align with SEO e
perts and agencies to ensure a cohesive digital ecosystem.
Develop marketing effectiveness frameworks (MMM, attribution, cross-channel analysis).
Collaborate with Finance to evaluate performance and optimize investment.
Shape the martech roadmap with Marketing Ops and Product teams.
Maintain strong partnerships with Google, Meta, and key affiliates.
What we’re looking for

Proven e
perience leading digital performance marketing at scale, ideally in a financial services or high-growth environment.
Deep e
pertise in paid media channels, analytics, attribution, and conversion rate optimization.
Strong leadership and team development skills.
E
perience managing large budgets and delivering measurable ROI.
E
cellent stakeholder management and cross-functional collaboration abilities.
Familiarity with agile methodologies and martech platforms.
What’s in it for you?

Discounted ING Health Insurance
An additional Rest Day to support your wellbeing
An IMPACT day to volunteer on an approved sustainability activity
About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

Applications close 4 July 2025

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ING Recruitment team


Bij ING willen we het beste uit mensen halen. Daarom hebben we een inclusieve cultuur waarin iedereen de kans krijgt om te groeien en een verschil te maken voor onze klanten en de samenleving. Diversiteit, gelijkheid en inclusie staan bij ons altijd voorop. We behan iedereen eerlijk, ongeacht leeftijd, geslacht, genderidentiteit, culturele achtergrond, ervaring, geloof, ras, etniciteit, beperking, gezinssituatie, seksuele geaardheid, sociale afkomst of wat dan ook. Heb je hulp nodig of kunnen we iets voor je doen tijdens je sollicitatie of gesprek? Neem dan contact op met de recruiter die bij de vacature vermeld staat. We werken graag samen met jou om het proces eerlijk en toegankelijk te maken. Lees hier meer over hoe wij staan voor diversiteit, inclusie en erbij horen. Read more