Verified Job
Marketing
Marketing Expert (Contract)
Marketing
#709366
Remote / WFH
Job Description
We are looking for a hands-on Marketing Expert (Contract) to lead the go-to-market and launch execution for NuePrism, an Execution Verdict System for engineering organizations.
This is not a strategy-only role. You will own execution end-to-end —from positioning to pipeline generation.
Engagement Type
• Contract: 3–6 months (extendable based on outcomes)
• Mode: Remote / Hybrid (India-focused market)
• Start: Immediate
• What You’ll Own (Outcomes First)
1. Product Launch Execution
• Define and execute clear GTM strategy for India and adjacent markets
• Craft positioning that differentiates from tools like dashboards/analytics platforms
• Build launch narrative (problem → insight → differentiation → proof)
2. Demand Generation
• Drive qualified pipeline (not vanity metrics)
• Own:
• LinkedIn campaigns (organic + outbound)
• Founder-led marketing amplification
• Targeted account outreach (ICP-driven)
3. Messaging & Content
• Translate product capabilities into sharp, outcome-driven messaging
• Create:
• Landing page improvements
• Demo narratives
• Case-led content (e.g., predictability improvement stories)
• Sales enablement assets
4. ICP & Channel Focus
• Define and validate ICP:
• Engineering leaders (Directors, VPs, RTEs)
• Mid-to-large product organizations
• Identify high-conversion channels (not spray-and-pray)
5. Sales Alignment
• Work closely with founders to:
• Improve demo conversion
• Refine pitch based on market feedback
• Tighten feedback loop from leads → messaging
Expected Deliverables (First 60–90 Days)
• Clear GTM strategy document
• Refined positioning & messaging framework
• 2–3 high-performing acquisition channels
• LinkedIn + outbound engine live
• Demo pipeline with qualified leads
• Conversion benchmarks (MQL → SQL → Demo)
Must-Have Experience
• 5–10 years in B2B SaaS marketing
• Proven experience in product launches (0→1 or early-stage scaling)
• Strong understanding of:
• GTM strategy
• Demand generation
• Founder-led marketing
• Experience targeting:
• Engineering / Product / Delivery leaders (preferred)
Nice-to-Have
• Experience with DevTools / Engineering Intelligence / Agile ecosystem
• Prior work with early-stage startups
• Ability to work with ambiguity and iterate fast
What Success Looks Like
• Clear positioning that resonates instantly with ICP
• Consistent flow of qualified demo requests
• Reduced dependency on founder-led selling
• Messaging that cuts through “dashboard noise”
Compensation
• Fixed + performance-linked (based on pipeline / conversions)
• Flexible based on experience
This is not a strategy-only role. You will own execution end-to-end —from positioning to pipeline generation.
Engagement Type
• Contract: 3–6 months (extendable based on outcomes)
• Mode: Remote / Hybrid (India-focused market)
• Start: Immediate
• What You’ll Own (Outcomes First)
1. Product Launch Execution
• Define and execute clear GTM strategy for India and adjacent markets
• Craft positioning that differentiates from tools like dashboards/analytics platforms
• Build launch narrative (problem → insight → differentiation → proof)
2. Demand Generation
• Drive qualified pipeline (not vanity metrics)
• Own:
• LinkedIn campaigns (organic + outbound)
• Founder-led marketing amplification
• Targeted account outreach (ICP-driven)
3. Messaging & Content
• Translate product capabilities into sharp, outcome-driven messaging
• Create:
• Landing page improvements
• Demo narratives
• Case-led content (e.g., predictability improvement stories)
• Sales enablement assets
4. ICP & Channel Focus
• Define and validate ICP:
• Engineering leaders (Directors, VPs, RTEs)
• Mid-to-large product organizations
• Identify high-conversion channels (not spray-and-pray)
5. Sales Alignment
• Work closely with founders to:
• Improve demo conversion
• Refine pitch based on market feedback
• Tighten feedback loop from leads → messaging
Expected Deliverables (First 60–90 Days)
• Clear GTM strategy document
• Refined positioning & messaging framework
• 2–3 high-performing acquisition channels
• LinkedIn + outbound engine live
• Demo pipeline with qualified leads
• Conversion benchmarks (MQL → SQL → Demo)
Must-Have Experience
• 5–10 years in B2B SaaS marketing
• Proven experience in product launches (0→1 or early-stage scaling)
• Strong understanding of:
• GTM strategy
• Demand generation
• Founder-led marketing
• Experience targeting:
• Engineering / Product / Delivery leaders (preferred)
Nice-to-Have
• Experience with DevTools / Engineering Intelligence / Agile ecosystem
• Prior work with early-stage startups
• Ability to work with ambiguity and iterate fast
What Success Looks Like
• Clear positioning that resonates instantly with ICP
• Consistent flow of qualified demo requests
• Reduced dependency on founder-led selling
• Messaging that cuts through “dashboard noise”
Compensation
• Fixed + performance-linked (based on pipeline / conversions)
• Flexible based on experience
