Verified Job
Marketing
Marketing Executive
Marketing
#253332
Remote / WFH
Job Description
JOB TITLE : MARKETING EXECUTIVE
NOTICE PERIOD : 1 MONTH
LOCATION : DELHI NCR
ROLES AND RESPONSIBILTIES
Responsible to execute communication, offers & creative for BTL collaterals with approvals in place
Responsible to map all BTL activities regionally & locally over calendar and allocate to respective
executive to generate maximum footfalls.
Responsible to perform and manage on ground teams for activations (RWA) to ensure brand
visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk pamphlet
distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements
through e-rickshaw or other modes, banners on the back of auto rickshaws, local
celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local
schools, corporates etc.)
Responsible to generate daily reports of activity planned & executed. Weekly reports of footfall or
sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and
justification of ROI (as per budgets)
Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand
activation program.
Responsible for Agency Management and local outsourced executives/bodies related to marketing
activities.
Ready to Work with other departments to get camps and few other activities arranged.
Responsible for the execution of Modern trade, store branding activations along with onsite demo
of the different products category.
Regular market visit to get the new ideas for marketing and communication.
Other duties & responsibilities assigned from time to time.
REQUIRED SKILLS
1. Candidate should have good communication (Written & Verbal)
2. Presentable and knack for creative communication
3. Good knowledge of marketing strategies, channels, and branding
4. Willing to extensively travel on ground to monitor and implement BTL activities respective to each store
5. Experience of working with retail brands performing BTL marketing activations
6. Good with excel & spreadsheets to maintain reports
ELIGIBILITY CRITERIA
Required Qualification – Any Graduate Preferred
Work Experience - Min 1 Years’ Experience in BTL Marketing (Optical Background)
Gender Preference - Male
NOTICE PERIOD : 1 MONTH
LOCATION : DELHI NCR
ROLES AND RESPONSIBILTIES
Responsible to execute communication, offers & creative for BTL collaterals with approvals in place
Responsible to map all BTL activities regionally & locally over calendar and allocate to respective
executive to generate maximum footfalls.
Responsible to perform and manage on ground teams for activations (RWA) to ensure brand
visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk pamphlet
distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements
through e-rickshaw or other modes, banners on the back of auto rickshaws, local
celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local
schools, corporates etc.)
Responsible to generate daily reports of activity planned & executed. Weekly reports of footfall or
sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and
justification of ROI (as per budgets)
Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand
activation program.
Responsible for Agency Management and local outsourced executives/bodies related to marketing
activities.
Ready to Work with other departments to get camps and few other activities arranged.
Responsible for the execution of Modern trade, store branding activations along with onsite demo
of the different products category.
Regular market visit to get the new ideas for marketing and communication.
Other duties & responsibilities assigned from time to time.
REQUIRED SKILLS
1. Candidate should have good communication (Written & Verbal)
2. Presentable and knack for creative communication
3. Good knowledge of marketing strategies, channels, and branding
4. Willing to extensively travel on ground to monitor and implement BTL activities respective to each store
5. Experience of working with retail brands performing BTL marketing activations
6. Good with excel & spreadsheets to maintain reports
ELIGIBILITY CRITERIA
Required Qualification – Any Graduate Preferred
Work Experience - Min 1 Years’ Experience in BTL Marketing (Optical Background)
Gender Preference - Male
