Marketing Director, Creative Content

With an unmatched breadth and depth of engineering, advisory and science- based expertise, our global minds unite to power local solutions. As a Marketing Lead; you will play a key role in advancing WSP’s growth marketing strategy across Canada, shaping and deploying marketing plans that align with WSP’s strategic objectives, brand priorities, and business targets. This role contributes directly to increasing brand awareness and familiarity, supporting business development and work winning, and helping talent acquisition efforts across Canada.

You will help translate strategy into locally relevant action, partnering with leaders, stakeholders, and marketing and communications colleagues to deliver initiatives that strengthen WSP’s position in the market. Translate global and regional marketing strategies into locally relevant initiatives for the Canadian market. Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies.

Regularly report on the performance and ROI of marketing initiatives. Collaborate with Marketing and Communications colleagues globally and in corporate services. Bachelor’s degree in marketing or business administration ~8+ years of specialization shaping and deploying B2B or services marketing strategies. ~ Strong interpersonal skills and significant experience working with senior leadership teams and other key stakeholders. ~ Strong experience engaging clients through the full marketing mix. ~ Excellent knowledge of marketing and communication technologies and tools, including AI. ~ Experience in a global engineering consulting or similar environment is an asset. ~ Ability to work autonomously and lead projects with minimal supervision. ~ Excellent project management skills and business acumen, with the ability to manage competing priorities. ~ Experience collaborating with global teams and senior leaders. ~ Creative and innovative thinking, with responsiveness to marketing industry changes and the ability to adapt to evolving channels, tactics, and opportunities. ~ We exist to shape communities to advance humanity.

A global community of brilliant minds – your next idea, mentor, or opportunity is always within reach. Whether it’s across the country or around the globe, we help you tailor your role to match your ambition — because your growth drives ours. Flexible work, real balance – we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours.

NB, NL, NS, PE & QC: $84,700 - 112,400 The final salary awarded for this role may vary from the above range based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. Bring your strategic marketing expertise, collaborative mindset, and passion for meaningful impact to a role where your work will help strengthen WSP’s brand, support growth across Canada, and connect people, clients, and communities to the opportunities ahead. Join us and help shape the future of marketing at WSP.

At WSP , we exist to shape communities to advance humanity. It’s why we bring people together who are wired to solve complex challenges - engineers, scientists, advisors, and technical experts who are driven by a common passion - to redefine what’s possible and shape what comes next. As one of the world’s leading professional services firms, we partner with clients across transportation, infrastructure, environment, buildings, energy, water, mining and metals.

We pair deep local knowledge with global insights to pioneer solutions designed to leave a lasting, positive impact. At WSP , you’ll join a community of brilliant minds that push boundaries every day - applying deep expertise and fuelling innovation to help create a more connected and resilient future. Given the importance of keeping one another safe it is expected that you comply with our Health, Safety & Environment (HSE) policy at all times as well as client HSE policies when working at client locations.

Some safety-sensitive positions involve fieldwork and may include work in a variety of environmental conditions, such as remote or isolated areas, working alone, and in inclement weather (within safe and reasonable limits). WSP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

WSP is committed to the principles of employment equity.