Verified Job
Digital Marketing
Marketing Director, Brand Growth
Digital Marketing
#547428
Remote / WFH
Job Description
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
What You Will Do
The Marketing Director, Brand Growth is a strategic leadership role within the broader Kenvue Canada organization representing a portfolio of brands in the consumer health care and Beauty categories. They will be responsible for defining the local brand and portfolio strategy, managing the end-to-end P&L, building new capabilities, and leading the delivery of near-term market share, sales, and brand contribution. This role has oversight for the end-to-end commercial business, balancing trade-offs, championing change and leading end-to-end teams to meet the needs of consumers, retail customers & Kenvue.
Key Responsibilities:
Planning & Portfolio Strategy:
Establish long term vision and business strategies, solutions, and capabilities to enable achievement of franchise’s strategic plan
Monitor external environment to identify growth opportunities and commercialize a robust new product/commercial innovation pipeline in partnership with global franchise & cross-functional teams
Brand Equity Development, Consumer Communication and Media strategy:
Lead all aspects of the development & execution of innovative brand marketing plans, impactful activations and omni-channel solutions
Lead development and execution of best-in-class digital media plans
Use real-time data to optimize performance, monitor competitive environment & identify new growth opportunities
Drive integration of E2E activations to enable flawless execution of plans
Lead development and transcreation of persuasive communication assets for deployment across all media touchpoints
P&L / Financial Management:
Set & optimize investment strategies across all lines of P&L to deliver brand contribution & NTS goals
Identify Revenue Growth Management opportunities to create efficiencies & unlock profitable growth
Continually track and optimize returns on all investment decisions, balancing risks, opportunities & trade-offs across the P&L
External Partnership / Joint Value Creation:
Build strategic partnerships with agencies & vendors to keep pace with evolving consumer trends, attitudes & behaviours
Be at the forefront of the evolving consumer healthcare landscape to identify capabilities, health stakeholders, and channels required to win in marketplace
Support partnership development with Retail Customers to create joint value for Consumers, Customers and Kenvue
Partner with Global and local Health Care Practitioner team on brand specific healthcare marketing strategies.
Champion supply chain initiatives to ensure high customer service levels and unlock consumer/customer value across full portfolio of SKUs
What You Will Do
The Marketing Director, Brand Growth is a strategic leadership role within the broader Kenvue Canada organization representing a portfolio of brands in the consumer health care and Beauty categories. They will be responsible for defining the local brand and portfolio strategy, managing the end-to-end P&L, building new capabilities, and leading the delivery of near-term market share, sales, and brand contribution. This role has oversight for the end-to-end commercial business, balancing trade-offs, championing change and leading end-to-end teams to meet the needs of consumers, retail customers & Kenvue.
Key Responsibilities:
Planning & Portfolio Strategy:
Establish long term vision and business strategies, solutions, and capabilities to enable achievement of franchise’s strategic plan
Monitor external environment to identify growth opportunities and commercialize a robust new product/commercial innovation pipeline in partnership with global franchise & cross-functional teams
Brand Equity Development, Consumer Communication and Media strategy:
Lead all aspects of the development & execution of innovative brand marketing plans, impactful activations and omni-channel solutions
Lead development and execution of best-in-class digital media plans
Use real-time data to optimize performance, monitor competitive environment & identify new growth opportunities
Drive integration of E2E activations to enable flawless execution of plans
Lead development and transcreation of persuasive communication assets for deployment across all media touchpoints
P&L / Financial Management:
Set & optimize investment strategies across all lines of P&L to deliver brand contribution & NTS goals
Identify Revenue Growth Management opportunities to create efficiencies & unlock profitable growth
Continually track and optimize returns on all investment decisions, balancing risks, opportunities & trade-offs across the P&L
External Partnership / Joint Value Creation:
Build strategic partnerships with agencies & vendors to keep pace with evolving consumer trends, attitudes & behaviours
Be at the forefront of the evolving consumer healthcare landscape to identify capabilities, health stakeholders, and channels required to win in marketplace
Support partnership development with Retail Customers to create joint value for Consumers, Customers and Kenvue
Partner with Global and local Health Care Practitioner team on brand specific healthcare marketing strategies.
Champion supply chain initiatives to ensure high customer service levels and unlock consumer/customer value across full portfolio of SKUs
