Verified Job
Digital Marketing
Marketing & Digital Strategy Manager
Digital Marketing
#755777
Remote / WFH
Helm Bank USA
Job Description
Career Opportunity
Functional Job Title: Marketing & Digital Strategy Manager
Corporate Job Title: Assistant Vice President
Division/Department: Marketing
Location: Miami
Reporting Line: President, CEO
Who We Are
Helm Bank USA is a leading financial institution with global reach, delivering highly personalized banking solutions for over 30 years. Our business model is centered on long-term client relationships—measured in generations—serving multinational companies and international clients seeking business and real estate opportunities in the U.S.
Driven by a commitment to excellence, we provide expert guidance and innovative financial solutions that enable our clients to achieve their ambitions in competitive markets. At Helm Bank USA, we believe talent and the human touch make the difference.
We foster a collaborative, high-performance culture where employees can learn, grow, and thrive while contributing to a shared vision of Growing the Dream.
Who You Are
You are a driven, high-performing professional who thrives in fast-paced environments and excels at managing multiple priorities. You bring strong analytical and strategic thinking skills, a commitment to excellence, and a passion for delivering impactful results. You are collaborative, adaptable, and motivated to make meaningful contributions from day one.
What You'll Do
The Marketing & Digital Strategy Manager leads the Bank’s marketing, brand, digital engagement, market intelligence, and product commercialization strategies. This role serves as a strategic partner to executive leadership, driving growth through deep customer insight, market understanding, and competitive positioning.
The role translates business strategy into integrated marketing and digital initiatives that enhance brand visibility, drive customer acquisition and retention, and strengthen the Bank’s market position.
Key Responsibilities
Strategic Marketing Leadership
• Develop and execute enterprise marketing strategies aligned with growth and revenue objectives
• Establish marketing priorities supporting market expansion and customer growth
• Advise leadership on market trends, customer behavior, and competitive dynamics
• Lead annual planning, budgeting, and performance measurement
Product Marketing & Commercialization
• Drive product positioning, messaging, and value proposition clarity
• Partner with business units to assess performance and growth opportunities
• Execute go-to-market strategies for products and enhancements
• Strengthen client understanding of product offerings and financial solutions
Market Intelligence & Insights
• Build a market intelligence framework tracking trends, risks, and opportunities
• Conduct competitive and customer analysis to inform strategy
• Provide actionable insights to support executive decision-making
Brand & Communications
• Strengthen brand identity, reputation, and consistency across all channels
• Lead corporate communications, PR, and thought leadership initiatives
• Enhance brand awareness, trust, and customer loyalty
Digital Strategy & Experience
• Lead digital marketing efforts (web, campaigns, social, email, content)
• Enhance customer journeys and digital experiences
• Leverage AI, automation, and analytics to improve performance
• Drive innovation in customer acquisition and engagement
Customer Analytics
• Implement data-driven marketing practices
• Develop segmentation, targeting, and personalization strategies
• Monitor KPIs, campaign performance, and ROI
• Deliver executive dashboards and insights
Leadership & Collaboration
• Build and lead a high-performing team
• Foster innovation, accountability, and continuous improvement
• Strengthen cross-functional alignment
• Manage external partners and agencies
What You’ll Need
Qualifications
• Bachelor’s degree in Marketing, Business, Finance, Communications, or related field
• 10+ years of experience in digital marketing and advertising
• Financial services or banking experience preferred
• Proven success in growth strategy execution and product marketing
• Strong expertise in analytics, digital technologies, and customer experience
• Ability to influence executive decision-making through insights
• Bilingual: English and Spanish/Portuguese
• Advanced Microsoft Office proficiency
Life at Helm Bank USA
At Helm Bank USA, our sustainable success is based on our talents and how we partner with our clients and communities to create lasting value. Staying true to that mission, we fully live by our corporate values: empathy, curiosity, creativity, and passion! These values represent the essence of our brand and encapsulate the DNA of our organization. In other words: They say who we are, what we do and how we do it.
We have a constant healthy respect for our Best Banks to Work For & Best Places to Work in Florida certified culture and community. We believe that all employees should have the opportunity to lead and appreciate that good ideas can come from anyone. From the top down, our leaders are actively involved in strategic oversight, running the business, and in the well-being and growth of all employees. We consider our people our number one asset and as such, we unceasingly aim for our employees to realize their full potential by continuously assessing and offering new personal and professional development opportunities.
Why You Should Join Helm Bank USA
We have historically regarded the well-being of our employees at heart and on top of mind. In that vein, we continue to strive to offer benefits and programs that support the interests of our teams while continue to foster the culture that makes us an Employer of choice. Some of the benefits you can expect from when you join Helm Bank USA include:
• Medical/Rx/Dental/Vision - 100% covered by the Bank for all employees; eligible family members covered by employees at a group’s rate
• Short Term & Long Term Disability, as well as Group Term Life insurance of twice the annual salary fully covered by Helm Bank USA; no expense to the employee
• Competitive first-level PTO and other time-off policies
• Company 401(k) plan with employer match of 100% of up to 5% of eligible compensation
• Supplemental optional benefits such Voluntary Life insurance, Hospital Indemnity, Critical Illness, Accident Insurance, and Cancer Insurance
• Flexible Spending Accounts
• Company-sponsored training and professional development opportunities
• Employee Spotlight recognition
If you’re ready for a career where you can exercise your passions while being a gamechanger, are relentlessly committed to service, and have a team-player mindset, apply today!
Functional Job Title: Marketing & Digital Strategy Manager
Corporate Job Title: Assistant Vice President
Division/Department: Marketing
Location: Miami
Reporting Line: President, CEO
Who We Are
Helm Bank USA is a leading financial institution with global reach, delivering highly personalized banking solutions for over 30 years. Our business model is centered on long-term client relationships—measured in generations—serving multinational companies and international clients seeking business and real estate opportunities in the U.S.
Driven by a commitment to excellence, we provide expert guidance and innovative financial solutions that enable our clients to achieve their ambitions in competitive markets. At Helm Bank USA, we believe talent and the human touch make the difference.
We foster a collaborative, high-performance culture where employees can learn, grow, and thrive while contributing to a shared vision of Growing the Dream.
Who You Are
You are a driven, high-performing professional who thrives in fast-paced environments and excels at managing multiple priorities. You bring strong analytical and strategic thinking skills, a commitment to excellence, and a passion for delivering impactful results. You are collaborative, adaptable, and motivated to make meaningful contributions from day one.
What You'll Do
The Marketing & Digital Strategy Manager leads the Bank’s marketing, brand, digital engagement, market intelligence, and product commercialization strategies. This role serves as a strategic partner to executive leadership, driving growth through deep customer insight, market understanding, and competitive positioning.
The role translates business strategy into integrated marketing and digital initiatives that enhance brand visibility, drive customer acquisition and retention, and strengthen the Bank’s market position.
Key Responsibilities
Strategic Marketing Leadership
• Develop and execute enterprise marketing strategies aligned with growth and revenue objectives
• Establish marketing priorities supporting market expansion and customer growth
• Advise leadership on market trends, customer behavior, and competitive dynamics
• Lead annual planning, budgeting, and performance measurement
Product Marketing & Commercialization
• Drive product positioning, messaging, and value proposition clarity
• Partner with business units to assess performance and growth opportunities
• Execute go-to-market strategies for products and enhancements
• Strengthen client understanding of product offerings and financial solutions
Market Intelligence & Insights
• Build a market intelligence framework tracking trends, risks, and opportunities
• Conduct competitive and customer analysis to inform strategy
• Provide actionable insights to support executive decision-making
Brand & Communications
• Strengthen brand identity, reputation, and consistency across all channels
• Lead corporate communications, PR, and thought leadership initiatives
• Enhance brand awareness, trust, and customer loyalty
Digital Strategy & Experience
• Lead digital marketing efforts (web, campaigns, social, email, content)
• Enhance customer journeys and digital experiences
• Leverage AI, automation, and analytics to improve performance
• Drive innovation in customer acquisition and engagement
Customer Analytics
• Implement data-driven marketing practices
• Develop segmentation, targeting, and personalization strategies
• Monitor KPIs, campaign performance, and ROI
• Deliver executive dashboards and insights
Leadership & Collaboration
• Build and lead a high-performing team
• Foster innovation, accountability, and continuous improvement
• Strengthen cross-functional alignment
• Manage external partners and agencies
What You’ll Need
Qualifications
• Bachelor’s degree in Marketing, Business, Finance, Communications, or related field
• 10+ years of experience in digital marketing and advertising
• Financial services or banking experience preferred
• Proven success in growth strategy execution and product marketing
• Strong expertise in analytics, digital technologies, and customer experience
• Ability to influence executive decision-making through insights
• Bilingual: English and Spanish/Portuguese
• Advanced Microsoft Office proficiency
Life at Helm Bank USA
At Helm Bank USA, our sustainable success is based on our talents and how we partner with our clients and communities to create lasting value. Staying true to that mission, we fully live by our corporate values: empathy, curiosity, creativity, and passion! These values represent the essence of our brand and encapsulate the DNA of our organization. In other words: They say who we are, what we do and how we do it.
We have a constant healthy respect for our Best Banks to Work For & Best Places to Work in Florida certified culture and community. We believe that all employees should have the opportunity to lead and appreciate that good ideas can come from anyone. From the top down, our leaders are actively involved in strategic oversight, running the business, and in the well-being and growth of all employees. We consider our people our number one asset and as such, we unceasingly aim for our employees to realize their full potential by continuously assessing and offering new personal and professional development opportunities.
Why You Should Join Helm Bank USA
We have historically regarded the well-being of our employees at heart and on top of mind. In that vein, we continue to strive to offer benefits and programs that support the interests of our teams while continue to foster the culture that makes us an Employer of choice. Some of the benefits you can expect from when you join Helm Bank USA include:
• Medical/Rx/Dental/Vision - 100% covered by the Bank for all employees; eligible family members covered by employees at a group’s rate
• Short Term & Long Term Disability, as well as Group Term Life insurance of twice the annual salary fully covered by Helm Bank USA; no expense to the employee
• Competitive first-level PTO and other time-off policies
• Company 401(k) plan with employer match of 100% of up to 5% of eligible compensation
• Supplemental optional benefits such Voluntary Life insurance, Hospital Indemnity, Critical Illness, Accident Insurance, and Cancer Insurance
• Flexible Spending Accounts
• Company-sponsored training and professional development opportunities
• Employee Spotlight recognition
If you’re ready for a career where you can exercise your passions while being a gamechanger, are relentlessly committed to service, and have a team-player mindset, apply today!
