Digital Marketing Executive

Must have key skills
Online Branding,
Online Marketing,
SEO
Other key skills
Digital Branding
Job description
What you’ll do

Key Responsibilities

Digital Marketing Strategy

Plan and execute digital marketing campaigns aligned with business objectives.
Develop monthly and quarterly digital marketing calendars.
Drive online bookings, reservations, banquet enquiries, and catering leads.
Increase brand visibility across digital platforms.
Social Media Management

Manage Facebook, Instagram, LinkedIn, YouTube and other social media platforms.
Create engaging posts, reels, stories and promotional campaigns.
Build community engagement and respond to customer queries and reviews.
Coordinate influencer collaborations and brand partnerships.
Performance Marketing

Manage paid campaigns on:
Google Ads
Meta Ads (Facebook & Instagram)
YouTube Ads
Monitor campaign performance and optimise ROI.
Manage remarketing and audience targeting campaigns.
Website Management

Update website content, menus, offers and event information.
Coordinate with web developers for improvements.
Ensure website SEO optimisation and user-friendly experience.
Improve conversion rates for direct bookings.
SEO & Local Search

Improve organic search rankings.
Optimise Google Business Profiles for all hotel and restaurant locations.
Manage local SEO strategies.
Monitor keyword rankings and website traffic.
Content Creation

Create marketing content including:
Social media creatives
Blogs
Email campaigns
Promotional videos
Restaurant offers
Festival campaigns
Coordinate with photographers, designers and videographers.
Online Reputation Management

Monitor customer reviews on:
Google
Zomato
Swiggy
TripAdvisor
Booking platforms
Respond professionally to customer feedback.
Maintain high online ratings and customer satisfaction.
Email & WhatsApp Marketing

Design and execute email marketing campaigns.
Create promotional WhatsApp campaigns.
Maintain customer databases.
Track campaign performance.
Analytics & Reporting

Monitor website traffic using Google Analytics.
Track KPIs such as:
Website visits
Reservations
Lead generation
Cost per acquisition
Return on Ad Spend (ROAS)
Social media engagement
Prepare monthly marketing performance reports
Industry type
Hotels & Restaurants
Department
Marketing & Communication
Role
Social Media Marketing
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
Any Graduate