Verified Job
Marketing
Manager - Product & Marketing Analytics
Marketing
#793195
Remote / WFH
Hirepedia
Job Description
digital platform with a strong presence across European markets, your role will be at the intersection of product, marketing, and data. You will be focused on driving decision-making through deep analytics, predictive modelling, and actionable insights.
• *Key Responsibilities:**
- Leverage predictive analytics to forecast trends, campaign outcomes, and customer behaviour.
- Build and manage dynamic dashboards to track campaign performance, customer engagement, ROI, LTV, CAC, and other key metrics.
- Extract and analyze data from multiple sources, ensuring accuracy, consistency, and reliability across platforms.
- Identify patterns, trends, and correlations to generate actionable insights for business and marketing teams.
- Drive scalability in data processes and improve operational efficiency across teams.
- Analyze external market data to uncover consumer insights and demand trends.
- Partner with product, marketing, and external agencies to ensure accurate campaign tracking across channels (Google Ads, Meta Ads, affiliates, email, push, etc.).
- Continuously improve data infrastructure and tracking frameworks.
• *Requirements:**
- 4-5 years of experience in marketing or product analytics roles.
- Strong hands-on experience with tools like Google Analytics, Amplitude, Tableau, Looker Studio.
- Proficiency in SQL and Python.
- Background in a STEM field (Computer Science, Statistics, Engineering, Mathematics, etc.).
Location: Gurugram, India
• *Key Responsibilities:**
- Leverage predictive analytics to forecast trends, campaign outcomes, and customer behaviour.
- Build and manage dynamic dashboards to track campaign performance, customer engagement, ROI, LTV, CAC, and other key metrics.
- Extract and analyze data from multiple sources, ensuring accuracy, consistency, and reliability across platforms.
- Identify patterns, trends, and correlations to generate actionable insights for business and marketing teams.
- Drive scalability in data processes and improve operational efficiency across teams.
- Analyze external market data to uncover consumer insights and demand trends.
- Partner with product, marketing, and external agencies to ensure accurate campaign tracking across channels (Google Ads, Meta Ads, affiliates, email, push, etc.).
- Continuously improve data infrastructure and tracking frameworks.
• *Requirements:**
- 4-5 years of experience in marketing or product analytics roles.
- Strong hands-on experience with tools like Google Analytics, Amplitude, Tableau, Looker Studio.
- Proficiency in SQL and Python.
- Background in a STEM field (Computer Science, Statistics, Engineering, Mathematics, etc.).
Location: Gurugram, India
