Verified Job
Marketing
Manager Product Marketing
Marketing
#285367
Remote / WFH
Job Description
We are looking for an experienced Product Marketing Manager to join our team and help drive the growth of our products. In this role, you will be responsible for leading all marketing efforts for assigned products and ensuring they are positioned and marketed effectively to meet business goals.
Key Responsibilities
• Develop product positioning and messaging that differentiates products in the market.
• Create and execute go-to-market plans, including launch plans, promotional campaigns, and sales enablement tools.
• Conduct market research to identify customer needs and target segments.
• Work closely with product management to drive product development and positioning.
• Collaborate with cross-functional teams, including sales, customer success, and product, to ensure successful product launches and ongoing product marketing efforts.
• Analyze market trends and provide insights to inform product and marketing strategy.
• Monitor and report on product performance and make recommendations for improvement.
Requirements
• MBA Preferred with 5 years prior experience in a similar position
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Familiarity with marketing automation and lead generation tools.
If you're passionate about product marketing and want to join a fast-growing company, we'd love to hear from you!
We are waiting for you to Live Your Best Life @ LYBL :D
Have any questions? Reach out to the job lister at anurag.arora@lybl.com
Skills: market research,analytical skills,marketing automation,lead generation
Key Responsibilities
• Develop product positioning and messaging that differentiates products in the market.
• Create and execute go-to-market plans, including launch plans, promotional campaigns, and sales enablement tools.
• Conduct market research to identify customer needs and target segments.
• Work closely with product management to drive product development and positioning.
• Collaborate with cross-functional teams, including sales, customer success, and product, to ensure successful product launches and ongoing product marketing efforts.
• Analyze market trends and provide insights to inform product and marketing strategy.
• Monitor and report on product performance and make recommendations for improvement.
Requirements
• MBA Preferred with 5 years prior experience in a similar position
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Familiarity with marketing automation and lead generation tools.
If you're passionate about product marketing and want to join a fast-growing company, we'd love to hear from you!
We are waiting for you to Live Your Best Life @ LYBL :D
Have any questions? Reach out to the job lister at anurag.arora@lybl.com
Skills: market research,analytical skills,marketing automation,lead generation
