Verified Job
Marketing
Manager - Performance Marketing - Digital Marketing Agency
Marketing
#753535
Remote / WFH
GetWork · Gurugram, Haryana ·
Job Description
Job description
ABOUT THE ROLE
We are looking for a driven and analytical Performance Marketing Manager with hands-on experience in digital marketing agencies and deep domain expertise in the BFSI sector. The ideal candidate will own and scale paid media campaigns - with a primary focus on Meta Ads - driving measurable business outcomes for financial services clients including banking, insurance, lending, and FinTech brands.
KEY RESPONSIBILITIES
- Meta Ads Ownership: Plan, execute, and optimise Meta (Facebook & Instagram) campaigns end-to-end - covering audience strategy, creative briefing, budget allocation, and performance analysis for BFSI clients.
- Paid Media Strategy: Develop and implement full-funnel performance marketing strategies across Meta, Google Ads, and programmatic channels.
- Campaign Optimisation: Continuously monitor CPL, CAC, ROAS, and conversion metrics; run A/B tests on creatives, audiences, and landing pages to improve efficiency.
- BFSI Client Management: Serve as the primary point of contact for BFSI clients - translate business goals into media strategies and deliver regular performance reports and QBRs.
- Lead Generation: Drive high-quality lead generation campaigns for financial products such as loans, credit cards, insurance, and investment products.
- Cross-functional Collaboration: Work closely with creative, analytics, and tech teams to ensure seamless campaign delivery, tracking, and attribution.
- Budget Management: Manage monthly media budgets, ensure efficient allocation across channels, and maintain cost benchmarks.
- Reporting & Insights: Build dashboards, share actionable insights, and present campaign performance to internal and client stakeholders.
REQUIRED SKILLS & QUALIFICATIONS
Must-Have Requirements
- 4-7 years of performance marketing experience, with a significant portion in a digital marketing agency.
- Proven hands-on experience managing Meta Ads (Facebook & Instagram) campaigns - including campaign setup, audience targeting, creative testing, and bid optimisation.
- Strong domain knowledge of the BFSI industry - banking, insurance, NBFC, lending, or FinTech.
- Proficiency in Google Ads (Search, Display, YouTube) and familiarity with programmatic platforms.
- Experience with analytics and attribution tools: Google Analytics (GA4), Meta Business Manager, AppsFlyer, or Branch.
- Strong data analysis skills - ability to interpret performance data and make optimisation decisions.
- Excellent client communication and presentation skills.
- MBA or equivalent degree in Marketing, Business, or a related field (preferred).
Good to Have
- Experience with CRM and marketing automation tools (WebEngage, CleverTap, Lemnisk).
- Exposure to affiliate marketing, programmatic DSP, or performance-based publisher networks.
- Knowledge of conversion rate optimisation (CRO) and landing page best practices.
- Google Ads or Meta Blueprint certifications.
WHAT MAKES A STRONG CANDIDATE
- Agency background with BFSI clients (banking, insurance, NBFC, or FinTech brands).
- Demonstrated ability to reduce CPL and scale lead volumes with measurable results.
- Comfortable owning campaigns independently and presenting insights to senior stakeholders.
- Data-first mindset - uses numbers to drive decisions, not intuition alone.
KEY PERFORMANCE INDICATORS (KPIS)
- Cost Per Lead (CPL) vs. industry benchmarks
- Return on Ad Spend (ROAS) across Meta and Google campaigns
- Month-on-Month lead volume growth
- Campaign Quality Score and conversion rate optimisation
- Client retention and satisfaction scores
Confidential - For Internal Recruitment Use Only
ABOUT THE ROLE
We are looking for a driven and analytical Performance Marketing Manager with hands-on experience in digital marketing agencies and deep domain expertise in the BFSI sector. The ideal candidate will own and scale paid media campaigns - with a primary focus on Meta Ads - driving measurable business outcomes for financial services clients including banking, insurance, lending, and FinTech brands.
KEY RESPONSIBILITIES
- Meta Ads Ownership: Plan, execute, and optimise Meta (Facebook & Instagram) campaigns end-to-end - covering audience strategy, creative briefing, budget allocation, and performance analysis for BFSI clients.
- Paid Media Strategy: Develop and implement full-funnel performance marketing strategies across Meta, Google Ads, and programmatic channels.
- Campaign Optimisation: Continuously monitor CPL, CAC, ROAS, and conversion metrics; run A/B tests on creatives, audiences, and landing pages to improve efficiency.
- BFSI Client Management: Serve as the primary point of contact for BFSI clients - translate business goals into media strategies and deliver regular performance reports and QBRs.
- Lead Generation: Drive high-quality lead generation campaigns for financial products such as loans, credit cards, insurance, and investment products.
- Cross-functional Collaboration: Work closely with creative, analytics, and tech teams to ensure seamless campaign delivery, tracking, and attribution.
- Budget Management: Manage monthly media budgets, ensure efficient allocation across channels, and maintain cost benchmarks.
- Reporting & Insights: Build dashboards, share actionable insights, and present campaign performance to internal and client stakeholders.
REQUIRED SKILLS & QUALIFICATIONS
Must-Have Requirements
- 4-7 years of performance marketing experience, with a significant portion in a digital marketing agency.
- Proven hands-on experience managing Meta Ads (Facebook & Instagram) campaigns - including campaign setup, audience targeting, creative testing, and bid optimisation.
- Strong domain knowledge of the BFSI industry - banking, insurance, NBFC, lending, or FinTech.
- Proficiency in Google Ads (Search, Display, YouTube) and familiarity with programmatic platforms.
- Experience with analytics and attribution tools: Google Analytics (GA4), Meta Business Manager, AppsFlyer, or Branch.
- Strong data analysis skills - ability to interpret performance data and make optimisation decisions.
- Excellent client communication and presentation skills.
- MBA or equivalent degree in Marketing, Business, or a related field (preferred).
Good to Have
- Experience with CRM and marketing automation tools (WebEngage, CleverTap, Lemnisk).
- Exposure to affiliate marketing, programmatic DSP, or performance-based publisher networks.
- Knowledge of conversion rate optimisation (CRO) and landing page best practices.
- Google Ads or Meta Blueprint certifications.
WHAT MAKES A STRONG CANDIDATE
- Agency background with BFSI clients (banking, insurance, NBFC, or FinTech brands).
- Demonstrated ability to reduce CPL and scale lead volumes with measurable results.
- Comfortable owning campaigns independently and presenting insights to senior stakeholders.
- Data-first mindset - uses numbers to drive decisions, not intuition alone.
KEY PERFORMANCE INDICATORS (KPIS)
- Cost Per Lead (CPL) vs. industry benchmarks
- Return on Ad Spend (ROAS) across Meta and Google campaigns
- Month-on-Month lead volume growth
- Campaign Quality Score and conversion rate optimisation
- Client retention and satisfaction scores
Confidential - For Internal Recruitment Use Only
