Verified Job
Marketing
Manager Cross Sell Campaign Analytics
Marketing
#305404
Remote / WFH
Job Description
What are we looking for?
• MIS Specialist -Proficient in MIS, reports and dashboards related to CRM Marketing campaigns and able to present with actionable insights
• Database Management, Campaign Analytics and Automations - Able to handle large sets of customer database and related requirements like clean-ups, scrubbing, validation checks etc in line with defined rules and guidelines. Candidate should be proficient in database segmentation, campaign analytics and campaign automations.
• Tech and Campaign Management Tool Specialist - Subject matter expert (SME) for all things technology and tools required for smooth running of Campaign Management
• Process and Efficiency Champion - Closely work with Campaign Managers and drive desired efficiencies across campaign metrics on response, cost etc. Also, champion the processes and related efficiencies.
What does the job entail?
• To work closely with the team and internal stakeholders on a day-to-day basis for their database requirements for smooth running of CRM campaigns
• To be able to handle large sets of customer database and aid in campaign related requirements like data file preparation, segmentation, clean-ups, scrubbing, validation checks, formatting etc in line with defined rules and guidelines
• To run data analytics (basis profile parameters, campaign logics, response etc) and leverage insights for efficient campaigns
• To prepare campaign MIS, reports and dashboards and present with actionable insights
• To automate campaigns and related reporting for ease of access and consumption
• To be able to work with Campaign Management Tool and other tech solutions for efficiently running the campaigns and related data, reporting etc
• To champion the processes and drive desired efficiencies on cost, response, TATs
• To be able to lead functional as well as cross-functional projects
Essential conditions:
• Life insurance business and industry knowledge
• High levels of proficiency in MS Office (Excel, PPT etc), SQL, project management
• Strong collaboration & stakeholder management skills
• Campaign Management and Marketing funnel optimization with strong focus on driving efficiencies
Education: MBA in Marketing
Work exp: Min 3 years of experience in CRM/Marketing/Digital Marketing
• MIS Specialist -Proficient in MIS, reports and dashboards related to CRM Marketing campaigns and able to present with actionable insights
• Database Management, Campaign Analytics and Automations - Able to handle large sets of customer database and related requirements like clean-ups, scrubbing, validation checks etc in line with defined rules and guidelines. Candidate should be proficient in database segmentation, campaign analytics and campaign automations.
• Tech and Campaign Management Tool Specialist - Subject matter expert (SME) for all things technology and tools required for smooth running of Campaign Management
• Process and Efficiency Champion - Closely work with Campaign Managers and drive desired efficiencies across campaign metrics on response, cost etc. Also, champion the processes and related efficiencies.
What does the job entail?
• To work closely with the team and internal stakeholders on a day-to-day basis for their database requirements for smooth running of CRM campaigns
• To be able to handle large sets of customer database and aid in campaign related requirements like data file preparation, segmentation, clean-ups, scrubbing, validation checks, formatting etc in line with defined rules and guidelines
• To run data analytics (basis profile parameters, campaign logics, response etc) and leverage insights for efficient campaigns
• To prepare campaign MIS, reports and dashboards and present with actionable insights
• To automate campaigns and related reporting for ease of access and consumption
• To be able to work with Campaign Management Tool and other tech solutions for efficiently running the campaigns and related data, reporting etc
• To champion the processes and drive desired efficiencies on cost, response, TATs
• To be able to lead functional as well as cross-functional projects
Essential conditions:
• Life insurance business and industry knowledge
• High levels of proficiency in MS Office (Excel, PPT etc), SQL, project management
• Strong collaboration & stakeholder management skills
• Campaign Management and Marketing funnel optimization with strong focus on driving efficiencies
Education: MBA in Marketing
Work exp: Min 3 years of experience in CRM/Marketing/Digital Marketing
