Reporting to: Global Head of Marketing Operations.
Role Overview:
• We are seeking a driven and detail-oriented Head of Editorial Marketing to lead Neeyamo's editorial content strategy and execution.
• This role is pivotal in creating a cohesive and impactful brand narrative that aligns with Neeyamo's global payroll technology and services.
• You will manage a small editorial team, oversee content production, and ensure editorial consistency across all marketing channels.
Key Responsibilities:
• Product Lexicon Library: Oversee the creation and maintenance of a structured lexicon for Neeyamo's products and services.
• Ensure consistency in how products, modules, sub-modules, components, and features are described.
• Align product terminology with both internal stakeholders and the end users (buyer personas).
Editorial Style Guide:
• Establish and enforce a consistent editorial style that reflects Neeyamo's brand personality.
• Ensure consistency in language usage, technical terms, and