Loyalty Marketing Specialist (15 month contract)

Requisition ID: 18+264
Career Group: Corporate Office Careers
Job Category: Loyalty Discount Community
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office



Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?
Here’s where you’ll be focusing:
Design, execute and communicate promotion execution plans / actions to stores, customer service, merchandising, finance and other stakeholders as required
Manage store and merchandising issues related to loyalty customer promotions and special offers
Independently lead promotion development and execution from end to end when required
Assist in the management of our campaign calendar of Loyalty offers
Support the development, communication, presentation and innovation of Loyalty Marketing initiatives as required
Support the development and execution of personalized offers through the offer pool in support of Loyalty Marketing managers
Actively review and share Loyalty performance reporting with key stakeholders; share key learning as input into future program design
Continuously review and improve upon key performance metrics, reports and analysis that enables operational improvements and further engages our customers and employees
Actively manage a dynamic workload, such that high priority initiatives are given adequate time, attention and resource
Maintain a clean and safe work environment
Manage the execution of Back End Bonuses on a weekly basis
Manage first flyer proof and annotations; discuss areas of concern with loyalty leads
Entering information from mass planning documents into flyer grids flyer planning document
Complete the CEC calendars;, 52-week planner, ecosystem documents
Draft of weekly signage documents (and send to loyalty team for approval)
Work with internal Brand team and Loyalty Partners to execute key promotion communications and gain approval on shared brand standards
Weekly flyer meetings (3 -4 hours per week, depending on related business integration)
Assist in formulating expected redemption targets and objectives for customer programs and promotions
Support the development of Mass Promotions framework that supports our Loyalty Programs and Sales Planning Initiatives

#LI-CF2
#LI-Hybrid

What you have to offer:
Undergraduate University Degree; Masters in Business Administration preferred
3+ years of Marketing experience
2+ years’ experience in Retail (Grocery) industry preferred
2+ years’ experience in loyalty program management preferred
2+ years’ experience in Digital Marketing preferred
Ability to work independently and within a team
Ability to influence cross-functional teams to achieve common goals
Ability to meet dynamic and challenging deadlines
Superior communication skills (both oral and written)
Demonstrated ability to identify business opportunities and build winning business strategies using data and customer understanding
Proficient in modern Customer Research and Analytics practices
Proficient in MS suite of tools (Excel, PowerPoint, Word, Access)
Proficient in advanced Marketing techniques

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.


We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.


Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
Access to Virtual Health Care Platform and Employee and Family Assistance Program.
A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
Learning and Development Resources to fuel your professional growth.
Parental leave top-up
Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process. Read more