Verified Job
Digital Marketing
LinkedIn & Digital Marketing Specialist
Digital Marketing
#769480
Remote / WFH
GoWide Solutions
Job Description
Role Overview
We are looking for a creative and results-driven LinkedIn & Digital Marketing Specialist with experience in the IT services industry. The ideal candidate will be responsible for strengthening the company's digital presence, managing LinkedIn and social media platforms, creating engaging content, generating qualified B2B leads, and supporting employer branding initiatives. The role requires close collaboration with sales, recruitment, and technical teams to execute effective digital marketing strategies.
Key Responsibilities
Develop and execute LinkedIn and digital marketing strategies to enhance brand visibility and generate qualified B2B leads.Manage the company's LinkedIn page and other social media platforms, ensuring consistent branding and engagement.Create compelling content, including social media posts, blogs, case studies, employee spotlights, company updates, and recruitment campaigns.Plan and manage organic and paid campaigns, including LinkedIn Ads and Meta Ads.Support employer branding by promoting company culture, career opportunities, and employee engagement.Collaborate with sales and recruitment teams to support lead generation and hiring initiatives.Manage website content and implement basic SEO best practices to improve online visibility.Monitor campaign performance using analytics tools and prepare performance reports with actionable insights.Stay updated with the latest digital marketing trends, LinkedIn best practices, and emerging technologies.
Requirements & Skills
4 - 6 years of experience in Digital Marketing or Social Media Marketing within an IT services or technology company.Strong expertise in LinkedIn Marketing and B2B lead generation.Experience managing LinkedIn Company Pages, LinkedIn Ads, and social media campaigns.Excellent content writing, copywriting, and storytelling skills.Hands-on experience with Google Analytics, LinkedIn Analytics, and Meta Business Suite.Good understanding of SEO fundamentals and content optimization.Experience with Canva, Adobe Creative Suite, or similar design tools.Familiarity with WordPress or other Content Management Systems (CMS).Knowledge of CRM tools such as HubSpot, Salesforce, or Zoho CRM is an advantage.Experience using AI tools such as ChatGPT or Microsoft Copilot for content creation is a plus.Strong communication, creativity, analytical thinking, and project management skills.
Key Skills
LinkedIn MarketingDigital MarketingSocial Media MarketingB2B Lead GenerationContent MarketingEmployer BrandingLinkedIn AdsSEOGoogle AnalyticsCanva / Adobe Creative SuiteWordPress (CMS)Marketing Analytics
Preferred Qualifications
Experience marketing IT Services, SAP, Cloud, AI, Software Development, or Digital Transformation solutions.Certifications in Google Digital Marketing, Google Analytics, LinkedIn Marketing, or Meta Blueprint are preferred.Experience working with international clients and B2B marketing campaigns is an added advantage. .
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We are looking for a creative and results-driven LinkedIn & Digital Marketing Specialist with experience in the IT services industry. The ideal candidate will be responsible for strengthening the company's digital presence, managing LinkedIn and social media platforms, creating engaging content, generating qualified B2B leads, and supporting employer branding initiatives. The role requires close collaboration with sales, recruitment, and technical teams to execute effective digital marketing strategies.
Key Responsibilities
Develop and execute LinkedIn and digital marketing strategies to enhance brand visibility and generate qualified B2B leads.Manage the company's LinkedIn page and other social media platforms, ensuring consistent branding and engagement.Create compelling content, including social media posts, blogs, case studies, employee spotlights, company updates, and recruitment campaigns.Plan and manage organic and paid campaigns, including LinkedIn Ads and Meta Ads.Support employer branding by promoting company culture, career opportunities, and employee engagement.Collaborate with sales and recruitment teams to support lead generation and hiring initiatives.Manage website content and implement basic SEO best practices to improve online visibility.Monitor campaign performance using analytics tools and prepare performance reports with actionable insights.Stay updated with the latest digital marketing trends, LinkedIn best practices, and emerging technologies.
Requirements & Skills
4 - 6 years of experience in Digital Marketing or Social Media Marketing within an IT services or technology company.Strong expertise in LinkedIn Marketing and B2B lead generation.Experience managing LinkedIn Company Pages, LinkedIn Ads, and social media campaigns.Excellent content writing, copywriting, and storytelling skills.Hands-on experience with Google Analytics, LinkedIn Analytics, and Meta Business Suite.Good understanding of SEO fundamentals and content optimization.Experience with Canva, Adobe Creative Suite, or similar design tools.Familiarity with WordPress or other Content Management Systems (CMS).Knowledge of CRM tools such as HubSpot, Salesforce, or Zoho CRM is an advantage.Experience using AI tools such as ChatGPT or Microsoft Copilot for content creation is a plus.Strong communication, creativity, analytical thinking, and project management skills.
Key Skills
LinkedIn MarketingDigital MarketingSocial Media MarketingB2B Lead GenerationContent MarketingEmployer BrandingLinkedIn AdsSEOGoogle AnalyticsCanva / Adobe Creative SuiteWordPress (CMS)Marketing Analytics
Preferred Qualifications
Experience marketing IT Services, SAP, Cloud, AI, Software Development, or Digital Transformation solutions.Certifications in Google Digital Marketing, Google Analytics, LinkedIn Marketing, or Meta Blueprint are preferred.Experience working with international clients and B2B marketing campaigns is an added advantage. .
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