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Lead - YouTube International News
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#797654
Remote / WFH
Times Network
Job Description
Times Network is looking for a passionate, strategic, and execution-focused lead to spearhead our YouTube vertical. The ideal candidate will drive the end-to-end content strategy for video content, build high-impact editorial franchises, and lead a team that creates compelling, audience-first journalism for India's fastest-growing international digital news audience.
This role requires a deep understanding of the YouTube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.
Key Responsibilities
1. YouTube Content Strategy
• Lead the editorial strategy for our international team.
• Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming.
• Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth.
• Build scalable content franchises that strengthen brand identity and audience loyalty.
2. Editorial Leadership & Production
• Own the complete content lifecycle-from ideation and scripting to production, publishing, and post-launch optimization.
• Ensure all content meets the highest editorial, legal, and ethical standards.
• Work closely with producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling.
• Drive innovation in storytelling formats, visual presentation, and audience engagement.
3. Audience Growth & Channel Performance
• Develop strategies to increase watch time, subscriber growth, audience retention, and overall channel performance.
• Monitor analytics and audience behavior to refine content strategy and improve performance.
• Stay ahead of YouTube algorithm updates, creator trends, and platform best practices.
4. Team Leadership
• Lead, mentor, and manage a team of producers, writers, video editors and digital journalists.
• Foster a high-performance, collaborative, and innovation-driven newsroom culture.
5. Cross-functional Collaboration
• Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact.
What We're Looking For
• Proven experience leading YouTube content strategy, preferably in digital news, media, or current affairs.
• Strong editorial judgment with an excellent understanding of international news and audience preferences.
• Deep knowledge of YouTube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics.
• Demonstrated success in growing YouTube channels through data-driven content strategies.
• Strong leadership, stakeholder management, and team-building capabilities.
• Ability to thrive in a fast-paced, deadline-driven newsroom environment.
• Excellent communication, planning, and project management skills.
Preferred Qualifications
• 10-15+ years of experience in digital media, with significant experience managing YouTube.
• Hands-on understanding of digital video production workflows and storytelling techniques.
This role requires a deep understanding of the YouTube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.
Key Responsibilities
1. YouTube Content Strategy
• Lead the editorial strategy for our international team.
• Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming.
• Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth.
• Build scalable content franchises that strengthen brand identity and audience loyalty.
2. Editorial Leadership & Production
• Own the complete content lifecycle-from ideation and scripting to production, publishing, and post-launch optimization.
• Ensure all content meets the highest editorial, legal, and ethical standards.
• Work closely with producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling.
• Drive innovation in storytelling formats, visual presentation, and audience engagement.
3. Audience Growth & Channel Performance
• Develop strategies to increase watch time, subscriber growth, audience retention, and overall channel performance.
• Monitor analytics and audience behavior to refine content strategy and improve performance.
• Stay ahead of YouTube algorithm updates, creator trends, and platform best practices.
4. Team Leadership
• Lead, mentor, and manage a team of producers, writers, video editors and digital journalists.
• Foster a high-performance, collaborative, and innovation-driven newsroom culture.
5. Cross-functional Collaboration
• Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact.
What We're Looking For
• Proven experience leading YouTube content strategy, preferably in digital news, media, or current affairs.
• Strong editorial judgment with an excellent understanding of international news and audience preferences.
• Deep knowledge of YouTube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics.
• Demonstrated success in growing YouTube channels through data-driven content strategies.
• Strong leadership, stakeholder management, and team-building capabilities.
• Ability to thrive in a fast-paced, deadline-driven newsroom environment.
• Excellent communication, planning, and project management skills.
Preferred Qualifications
• 10-15+ years of experience in digital media, with significant experience managing YouTube.
• Hands-on understanding of digital video production workflows and storytelling techniques.
