Lead - Influencer Marketing

Smriti Mishra


Croma - Manager - Digital Category/Sell Side - IIM/ISB/NIMS/SPJAIN
Smriti Mishra • Mumbai, Maharashtra • via IIM Jobs
Full–time
No Degree Mentioned
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Job description
Role responsibilities:

- The incumbent will be responsible for all category management inputs such as selection and price competitiveness, in-stock, merchandizing, customer experience etc and outputs such as customer feedback and revenue. This is a critical and complex role that drives execution. The role directly influences senior leaders. Decisions are both strategic and tactical in nature and affect the overall direction of a work group and are pertinent to the operations of the electronics business on Croma.com and TataNeu.

- Scope of responsibility includes partner management, inventory management, marketing, pricing, team management and other day-to-day operational management activities for the Category. In this leadership position, the incumbent is expected to plan and execute relentlessly, allocate resources to achieve goals, anticipate bottlenecks and encourage risk taking to maximize long term business benefit while adjusting for tactical objectives.

A. Business strategy customer experience

- Responsible for end-to-end category strategy and customer experience offering, including selection and pricing on TataNeu

- Owns and identifies business growth plan

- Influences user experience and features for the category

- Leverages partner and product teams to deliver to category objectives

B. Business plan execution

- Sets and measures goals and targets across sub-categories and functions

- Drives improvements to business processes and ensures quality

C. Financial accountability

- Accountable for financial performance of the categories. Responsible for revenue, cost and investment

D. Customer acquisition retention

- Responsible for customer acquisition and retention for the category

- Innovates on behalf of customers - develops and drives category growth strategy

E. Operations

- Owns day-to-day category operations such as key partner negotiation/management, inventory management, pricing benchmarking, onsite merchandizing, etc.

- Drives and measures quality in internal and external processes

F. Organizational and people leadership

- Has direct reporting responsibility for small team initially and is expected to grow to multiple teams over time (Leader of Leaders).

- Influences across the company on behalf of the business and category

salary Offered: 15-25 LPA
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Merito


Lead - Influencer Marketing
Merito • Mumbai, Maharashtra • via Cutshort
₹27L–₹37L a year
Full–time
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Job description
Role : Lead – Influencer Marketing

Overview of job -

Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.

The 5 key pillars of the job -

A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing

B) Blur lines between digital planning and influencer planning to drive effectiveness

C) Develop and deliver creative - first of its kind advocacy solutions for brands

D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.

We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us.

Minimum qualifications:

• Graduate – Mandatory, Post graduate – Preferred

• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing

• Should have previously managed a team

• Experience in influencer marketing, Social media, and ecommerce Read more