Jr. Performance Executive

Role: We are looking for a Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should have at least 2 years of hands-on experience in running and managing ad campaigns, with a strong focus on performance-driven marketing strategies.

Key Responsibilities:

· Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant digital ad networks.

· Ensure campaigns align with client goals and deliverables.

· Optimize campaigns to improve reach, engagement, and conversions.

· Write compelling ad copies, taglines, and captions tailored to campaign objectives and target demographics.

· Adapt tone and style according to platform and audience.

· Collaborate with the content and design teams to ensure messaging consistency.

· Conduct thorough keyword research, audience segmentation, and targeting for each campaign.

· Use insights from analytics tools to refine targeting strategies.

· Monitor daily campaign performance metrics such as CTR, CPC, CPA, ROAS, and impressions.

· Make real-time data-driven decisions for ongoing campaign improvement.

· Identify underperforming areas and recommend corrective actions.

· Develop and implement A/B testing strategies for:

· Ad creatives (images, videos, text).

· Landing pages and CTAs.

· Targeting segments and audience behavior.

· Content Team to ensure ad copy and landing pages align with the campaign's message.

· Design Team for Ads creative.

· Maintain regular communication with clients for:

· Sharing campaign reports and updates daily.

· Providing strategic insights based on performance.

· Taking briefs and understanding client expectations clearly.

Job Type: Full-time

Pay: ₹17,477.01 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement
Commuter assistance
Paid sick time
Paid time off
Schedule:

Day shift
Supplemental Pay:

Commission pay
Performance bonus
Yearly bonus
Education:

Diploma (Preferred)
Experience:

Google Ads: 2 years (Preferred)
Meta Ads: 1 year (Preferred)
Language:

English (Preferred)
Hindi (Preferred)
Marathi (Preferred)
Work Location: In person

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