Verified Job
Digital Marketing
John Bouchard & Sons Co. B2B Marketing & Communications Lead
Digital Marketing
#790210
Remote / WFH
John Bouchard & Sons Co.
Job Description
Qualifications
5+ years of experience in B2B marketing required
Bachelor’s degree in Marketing, Business, Communications or other applicable field
Strong writing, editing, and organizational skills
Demonstrated ability to manage multiple projects independently
Hybrid Role, with ability to work on‑site at JBS HQ and occasionally travel to construction and manufacturing jobsites within the Mid-South
Valid Operator’s Driver’s License and acceptable MVR required
Drug testing/screening, background checks, and reference checks will be performed
Benefits
There is a path toward broader marketing leadership as the role grows
Pay Range: $70,000-$90,000
Salaried position, paid monthly, with opportunity for annual bonus
Vacation pay and 401(k) matching & profit-sharing
Medical, dental, vision, life, short-term and long-term disability insurance options
HSA option and wellness program
Competitive wages commensurate with experience
Responsibilities
The individual will own day‑to‑day execution across branding, marketing, and communications; maintaining a consistent JBS brand while supporting sustained lead generation across diverse business lines in construction, industrial services, and infrastructure
While execution and organization will be the initial focus as the individual acclimates to the organization, the role is expected to develop a strong understanding of JBS’s operations, customers, and markets so they will be well equipped to translate that knowledge into increasingly strategic contributions and measurable outcomes
These responsibilities are currently handled by an internal manager who will work closely with the new hire to transfer knowledge of JBS’s businesses, markets, and current marketing activities, enabling the role to take on greater ownership and impact over time
Marketing Leadership & Execution
Own and manage day‑to‑day marketing execution across branding, marketing, and communications for multiple business units
Create, update, and maintain both print and digital marketing collateral including web content, video content, brochures, catalogs, apparel, and tradeshow displays
Collaborate with internal teams to gather technical/operational details and translate them into compelling written, visual, and video content
Periodic jobsite visits may be necessary
Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through
Lead Generation & Digital Marketing
Execute lead generation efforts across key business lines using:
Website content, SEO, and technical updates
Print and digital one‑pagers, brochures, and catalogs
Manage and direct third-party online marketing services subcontractor (Thomas Net)
Track leads, analytics, and marketing performance, developing ROI structures to inform improvement
Brand Stewardship
Coordinate consistent, professional application of JBS branding across all print, digital, and video communications within company
Maintain organized marketing assets, templates, documentation, and brand standards
Continuously improve the clarity, consistency, and authenticity of JBS’s external image
Support recruiting and retention through marketing and communications content
Produce A/V content for internal communications and employee events
Strategic Growth & Leadership (Over Time)
Develop a deep understanding of JBS’s businesses, markets, customer profiles, and marketing funnels
Provide input on marketing priorities, resource allocation, and budget planning
Develop campaign concepts aligned with business and operational objectives
Lead internal and external contributors on major initiatives, including the development of an online castings catalog and a future comprehensive website upgrade
Stay current on evolving marketing tools and trends to strengthen JBS’s communications capabilities
You will gain exposure to multiple business units and decision‑makers
You will have access to significant untapped marketing potential from a 125-year brand with a trusted reputation in thriving markets
You will be trusted with real responsibility, not just task execution
Job description
John Bouchard & Sons Co. (JBS) - a fifth‑generation, family‑owned company with a trusted reputation for excellence - is seeking an experienced B2B marketing professional looking for a long‑term role with end-to-end responsibility in a diversified and growing organization.
This will be a new full-time role within JBS and we are looking for the right individual to help us solidify the function of marketing and communications within our growing organization. This position is for someone who has the drive and vision to help build the marketing function for lasting impact, not someone just looking for their next short‑term career step. We are looking for a hands‑on marketer who is eager to learn our businesses and markets in order to grow the role and JBS marketing results – an “leader/doer.”
The individual will own day‑to‑day execution across branding, marketing, and communications; maintaining a consistent JBS brand while supporting sustained lead generation across diverse business lines in construction, industrial services, and infrastructure.
While execution and organization will be the initial focus as the individual acclimates to the organization, the role is expected to develop a strong understanding of JBS’s operations, customers, and markets so they will be well equipped to translate that knowledge into increasingly strategic contributions and measurable outcomes. These responsibilities are currently handled by an internal manager who will work closely with the new hire to transfer knowledge of JBS’s businesses, markets, and current marketing activities, enabling the role to take on greater ownership and impact over time.
Responsibilities:
Marketing Leadership & Execution
• Own and manage day‑to‑day marketing execution across branding, marketing, and communications for multiple business units.
• Create, update, and maintain both print and digital marketing collateral including web content, video content, brochures, catalogs, apparel, and tradeshow displays.
• Collaborate with internal teams to gather technical/operational details and translate them into compelling written, visual, and video content. Periodic jobsite visits may be necessary.
• Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through.
Lead Generation & Digital Marketing
• Execute lead generation efforts across key business lines using:
• Website content, SEO, and technical updates
• Email campaigns and newsletters
• LinkedIn, YouTube, and other professional platforms
• Print and digital one‑pagers, brochures, and catalogs
• Manage and direct third-party online marketing services subcontractor (Thomas Net).
• Track leads, analytics, and marketing performance, developing ROI structures to inform improvement.
Brand Stewardship
• Coordinate consistent, professional application of JBS branding across all print, digital, and video communications within company.
• Maintain organized marketing assets, templates, documentation, and brand standards.
• Continuously improve the clarity, consistency, and authenticity of JBS’s external image.
Recruiting, Events & Internal Communications
• Support recruiting and retention through marketing and communications content.
• Produce A/V content for internal communications and employee events.
Strategic Growth & Leadership (Over Time)
• Develop a deep understanding of JBS’s businesses, markets, customer profiles, and marketing funnels.
• Provide input on marketing priorities, resource allocation, and budget planning.
• Develop campaign concepts aligned with business and operational objectives.
• Lead internal and external contributors on major initiatives, including the development of an online castings catalog and a future comprehensive website upgrade.
• Stay current on evolving marketing tools and trends to strengthen JBS’s communications capabilities.
Qualifications:
• 5+ years of experience in B2B marketing required.
• Bachelor’s degree in Marketing, Business, Communications or other applicable field.
• Strong writing, editing, and organizational skills.
• Demonstrated ability to manage multiple projects independently.
• Hybrid Role, with ability to work on‑site at JBS HQ and occasionally travel to construction and manufacturing jobsites within the Mid-South.
• Valid Operator’s Driver’s License and acceptable MVR required.
• Drug testing/screening, background checks, and reference checks will be performed.
Preferred Skills:
• Experience in construction, industrial, manufacturing, or infrastructure related fields.
• Comfort translating technical services into clear, customer focused messaging.
• Graphic design, photography, videography and video editing skills.
• Experience using marketing automation and CRM platforms to support lead tracking, segmentation and campaign execution.
• Ability to analyze digital performance data and use insights to improve campaigns, content and lead generation outcomes.
• A continuous improvement and long-term ownership mindset.
• Familiarity with paid digital channels and working with internal and external partners to support lead generation.
• Understanding of website and landing page best practices to support conversion and lead capture.
Why This Role Is Different
• You will work across real, tangible industries, not consumer or agency‑only marketing.
• You will gain exposure to multiple business units and decision‑makers.
• You will have access to significant untapped marketing potential from a 125-year brand with a trusted reputation in thriving markets.
• You will be trusted with real responsibility, not just task execution.
• There is a path toward broader marketing leadership as the role grows.
Compensation & Benefits:
• Pay Range: $70,000-$90,000
• Salaried position, paid monthly, with opportunity for annual bonus.
• Vacation pay and 401(k) matching & profit-sharing
• Medical, dental, vision, life, short-term and long-term disability insurance options.
• HSA option and wellness program.
• Competitive wages commensurate with experience.
About JBS:
Since 1900, JBS has been building and sustaining hardworking infrastructure that supports thriving Mid-South communities. Headquartered in Nashville, TN, with branch offices in Knoxville, TN; Elizabethtown, KY; and Evansville, IN, JBS is a highly diversified, fifth-generation, family-owned company operating in 10+ trades and is a Woman Business Enterprise (WBE) (see www.JBouchard.com for more info). Our core values are Integrity, Quality, Service & Family. We recently celebrated our 125th anniversary by releasing a one-of-a-kind commemorative book, vividly detailing the people, projects and impact of JBS over the decades.
Application Instructions:
Qualified individuals can submit their résumé via email to: history@jbouchard.com
Equal Opportunity Statement:
John Bouchard & Sons Co. is an Equal Opportunity Employer and participates in the Tennessee Drug-Free Workplace Program.
5+ years of experience in B2B marketing required
Bachelor’s degree in Marketing, Business, Communications or other applicable field
Strong writing, editing, and organizational skills
Demonstrated ability to manage multiple projects independently
Hybrid Role, with ability to work on‑site at JBS HQ and occasionally travel to construction and manufacturing jobsites within the Mid-South
Valid Operator’s Driver’s License and acceptable MVR required
Drug testing/screening, background checks, and reference checks will be performed
Benefits
There is a path toward broader marketing leadership as the role grows
Pay Range: $70,000-$90,000
Salaried position, paid monthly, with opportunity for annual bonus
Vacation pay and 401(k) matching & profit-sharing
Medical, dental, vision, life, short-term and long-term disability insurance options
HSA option and wellness program
Competitive wages commensurate with experience
Responsibilities
The individual will own day‑to‑day execution across branding, marketing, and communications; maintaining a consistent JBS brand while supporting sustained lead generation across diverse business lines in construction, industrial services, and infrastructure
While execution and organization will be the initial focus as the individual acclimates to the organization, the role is expected to develop a strong understanding of JBS’s operations, customers, and markets so they will be well equipped to translate that knowledge into increasingly strategic contributions and measurable outcomes
These responsibilities are currently handled by an internal manager who will work closely with the new hire to transfer knowledge of JBS’s businesses, markets, and current marketing activities, enabling the role to take on greater ownership and impact over time
Marketing Leadership & Execution
Own and manage day‑to‑day marketing execution across branding, marketing, and communications for multiple business units
Create, update, and maintain both print and digital marketing collateral including web content, video content, brochures, catalogs, apparel, and tradeshow displays
Collaborate with internal teams to gather technical/operational details and translate them into compelling written, visual, and video content
Periodic jobsite visits may be necessary
Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through
Lead Generation & Digital Marketing
Execute lead generation efforts across key business lines using:
Website content, SEO, and technical updates
Print and digital one‑pagers, brochures, and catalogs
Manage and direct third-party online marketing services subcontractor (Thomas Net)
Track leads, analytics, and marketing performance, developing ROI structures to inform improvement
Brand Stewardship
Coordinate consistent, professional application of JBS branding across all print, digital, and video communications within company
Maintain organized marketing assets, templates, documentation, and brand standards
Continuously improve the clarity, consistency, and authenticity of JBS’s external image
Support recruiting and retention through marketing and communications content
Produce A/V content for internal communications and employee events
Strategic Growth & Leadership (Over Time)
Develop a deep understanding of JBS’s businesses, markets, customer profiles, and marketing funnels
Provide input on marketing priorities, resource allocation, and budget planning
Develop campaign concepts aligned with business and operational objectives
Lead internal and external contributors on major initiatives, including the development of an online castings catalog and a future comprehensive website upgrade
Stay current on evolving marketing tools and trends to strengthen JBS’s communications capabilities
You will gain exposure to multiple business units and decision‑makers
You will have access to significant untapped marketing potential from a 125-year brand with a trusted reputation in thriving markets
You will be trusted with real responsibility, not just task execution
Job description
John Bouchard & Sons Co. (JBS) - a fifth‑generation, family‑owned company with a trusted reputation for excellence - is seeking an experienced B2B marketing professional looking for a long‑term role with end-to-end responsibility in a diversified and growing organization.
This will be a new full-time role within JBS and we are looking for the right individual to help us solidify the function of marketing and communications within our growing organization. This position is for someone who has the drive and vision to help build the marketing function for lasting impact, not someone just looking for their next short‑term career step. We are looking for a hands‑on marketer who is eager to learn our businesses and markets in order to grow the role and JBS marketing results – an “leader/doer.”
The individual will own day‑to‑day execution across branding, marketing, and communications; maintaining a consistent JBS brand while supporting sustained lead generation across diverse business lines in construction, industrial services, and infrastructure.
While execution and organization will be the initial focus as the individual acclimates to the organization, the role is expected to develop a strong understanding of JBS’s operations, customers, and markets so they will be well equipped to translate that knowledge into increasingly strategic contributions and measurable outcomes. These responsibilities are currently handled by an internal manager who will work closely with the new hire to transfer knowledge of JBS’s businesses, markets, and current marketing activities, enabling the role to take on greater ownership and impact over time.
Responsibilities:
Marketing Leadership & Execution
• Own and manage day‑to‑day marketing execution across branding, marketing, and communications for multiple business units.
• Create, update, and maintain both print and digital marketing collateral including web content, video content, brochures, catalogs, apparel, and tradeshow displays.
• Collaborate with internal teams to gather technical/operational details and translate them into compelling written, visual, and video content. Periodic jobsite visits may be necessary.
• Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through.
Lead Generation & Digital Marketing
• Execute lead generation efforts across key business lines using:
• Website content, SEO, and technical updates
• Email campaigns and newsletters
• LinkedIn, YouTube, and other professional platforms
• Print and digital one‑pagers, brochures, and catalogs
• Manage and direct third-party online marketing services subcontractor (Thomas Net).
• Track leads, analytics, and marketing performance, developing ROI structures to inform improvement.
Brand Stewardship
• Coordinate consistent, professional application of JBS branding across all print, digital, and video communications within company.
• Maintain organized marketing assets, templates, documentation, and brand standards.
• Continuously improve the clarity, consistency, and authenticity of JBS’s external image.
Recruiting, Events & Internal Communications
• Support recruiting and retention through marketing and communications content.
• Produce A/V content for internal communications and employee events.
Strategic Growth & Leadership (Over Time)
• Develop a deep understanding of JBS’s businesses, markets, customer profiles, and marketing funnels.
• Provide input on marketing priorities, resource allocation, and budget planning.
• Develop campaign concepts aligned with business and operational objectives.
• Lead internal and external contributors on major initiatives, including the development of an online castings catalog and a future comprehensive website upgrade.
• Stay current on evolving marketing tools and trends to strengthen JBS’s communications capabilities.
Qualifications:
• 5+ years of experience in B2B marketing required.
• Bachelor’s degree in Marketing, Business, Communications or other applicable field.
• Strong writing, editing, and organizational skills.
• Demonstrated ability to manage multiple projects independently.
• Hybrid Role, with ability to work on‑site at JBS HQ and occasionally travel to construction and manufacturing jobsites within the Mid-South.
• Valid Operator’s Driver’s License and acceptable MVR required.
• Drug testing/screening, background checks, and reference checks will be performed.
Preferred Skills:
• Experience in construction, industrial, manufacturing, or infrastructure related fields.
• Comfort translating technical services into clear, customer focused messaging.
• Graphic design, photography, videography and video editing skills.
• Experience using marketing automation and CRM platforms to support lead tracking, segmentation and campaign execution.
• Ability to analyze digital performance data and use insights to improve campaigns, content and lead generation outcomes.
• A continuous improvement and long-term ownership mindset.
• Familiarity with paid digital channels and working with internal and external partners to support lead generation.
• Understanding of website and landing page best practices to support conversion and lead capture.
Why This Role Is Different
• You will work across real, tangible industries, not consumer or agency‑only marketing.
• You will gain exposure to multiple business units and decision‑makers.
• You will have access to significant untapped marketing potential from a 125-year brand with a trusted reputation in thriving markets.
• You will be trusted with real responsibility, not just task execution.
• There is a path toward broader marketing leadership as the role grows.
Compensation & Benefits:
• Pay Range: $70,000-$90,000
• Salaried position, paid monthly, with opportunity for annual bonus.
• Vacation pay and 401(k) matching & profit-sharing
• Medical, dental, vision, life, short-term and long-term disability insurance options.
• HSA option and wellness program.
• Competitive wages commensurate with experience.
About JBS:
Since 1900, JBS has been building and sustaining hardworking infrastructure that supports thriving Mid-South communities. Headquartered in Nashville, TN, with branch offices in Knoxville, TN; Elizabethtown, KY; and Evansville, IN, JBS is a highly diversified, fifth-generation, family-owned company operating in 10+ trades and is a Woman Business Enterprise (WBE) (see www.JBouchard.com for more info). Our core values are Integrity, Quality, Service & Family. We recently celebrated our 125th anniversary by releasing a one-of-a-kind commemorative book, vividly detailing the people, projects and impact of JBS over the decades.
Application Instructions:
Qualified individuals can submit their résumé via email to: history@jbouchard.com
Equal Opportunity Statement:
John Bouchard & Sons Co. is an Equal Opportunity Employer and participates in the Tennessee Drug-Free Workplace Program.
