Verified Job
Advertising - Public Relations
Jobtailor Senior Specialist, Kids Brand Marketing
Advertising - Public Relations
#799069
Remote / WFH
Jobtailor
Job Description
Job highlights
Identified by Google from the original job post
Qualifications
This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community
Responsibilities
Responsibilities Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations
Be the US voice for Kids in cross‑functional conversations
You know the product, the customer, and the commercial context
Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year
Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant
Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming
Track what's performing, what's not, and use that to improve what gets made next
Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation
Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end
Brief creators clearly, track deliverables, manage usage rights, and report on performance
Plan and execute Cotton On Kids in‑store events and brand activations in the US, from concept through to post‑event recap
Proactively identify activation opportunities that get the brand in front of the righ
Job description
Responsibilities Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
Translate global Kids briefs from the AUS team into US‑relevant social, creator, and event plans.
Be the US voice for Kids in cross‑functional conversations. You know the product, the customer, and the commercial context.
Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.
Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.
Track what's performing, what's not, and use that to improve what gets made next.
Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.
Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end.
Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates. Growing and nurturing this community is a core part of the job.
Understand what makes working with parent creators different. This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community.
Brief creators clearly, track deliverables, manage usage rights, and report on performance.
Plan and execute Cotton On Kids in‑store events and brand activations in the US, from concept through to post‑event recap.
Work with global licensing partners on US Kids brand collaborations: kids' IP, toy brand partnerships, and culturally relevant moments.
Proactively identify activation opportunities that get the brand in front of the righ
Identified by Google from the original job post
Qualifications
This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community
Responsibilities
Responsibilities Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations
Be the US voice for Kids in cross‑functional conversations
You know the product, the customer, and the commercial context
Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year
Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant
Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming
Track what's performing, what's not, and use that to improve what gets made next
Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation
Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end
Brief creators clearly, track deliverables, manage usage rights, and report on performance
Plan and execute Cotton On Kids in‑store events and brand activations in the US, from concept through to post‑event recap
Proactively identify activation opportunities that get the brand in front of the righ
Job description
Responsibilities Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
Translate global Kids briefs from the AUS team into US‑relevant social, creator, and event plans.
Be the US voice for Kids in cross‑functional conversations. You know the product, the customer, and the commercial context.
Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.
Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.
Track what's performing, what's not, and use that to improve what gets made next.
Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.
Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end.
Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates. Growing and nurturing this community is a core part of the job.
Understand what makes working with parent creators different. This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community.
Brief creators clearly, track deliverables, manage usage rights, and report on performance.
Plan and execute Cotton On Kids in‑store events and brand activations in the US, from concept through to post‑event recap.
Work with global licensing partners on US Kids brand collaborations: kids' IP, toy brand partnerships, and culturally relevant moments.
Proactively identify activation opportunities that get the brand in front of the righ
