Verified Job
Digital Marketing
IT Business Partner for Digital Marketing
Digital Marketing
#747594
Remote / WFH
Jigserv Digital Private Limited · Bengaluru, Karnataka
Job Description
Job description
You will bridge the gap between digital marketing requirements and technical execution across consumer technology and data platforms.
Responsibilities
• Design technical architectures and functional specifications for digital medium journeys, ensuring compliance with security guidelines and business templates.
• Lead a technical team of SMEs across website technology, data platforms, and measurement analytics.
• Manage the full project lifecycle for brand websites, app development, and technical upgrades, including scoping, prioritization, and delivery.
• Oversee vendor deliveries to ensure quality, cost adherence, and timeline compliance.
• Enable business stakeholders through data ingestion, processing, and visualization to measure digital KPIs via dashboards and analytics.
• Optimize websites for performance and A/B testing while managing CMS and integration workflows.
Required Skills
• 12+ years of experience in consumer technology, marketing solutions, and data management.
• 6+ years of experience specifically in Martech, Adtech, website technologies, and D2C technologies.
• Deep technical knowledge of CDP, CMS, GCP, and GMP architecture.
• Expertise in D2C commerce tech stacks, including integrations with payment gateways and shipping logistics.
• Hands-on familiarity with Adobe Suite and Web SDKs, including AEM, Adobe Magento, and Adobe Analytics.
• Experience leading development or implementations for enterprise applications.
• Knowledge of marketing and sales value chains within the FMCG industry.
• Ability to develop detailed user stories and technical requirements for digital journeys.
Preferred Skills
• MBA with specialization in IT, Systems, or Operations.
You will bridge the gap between digital marketing requirements and technical execution across consumer technology and data platforms.
Responsibilities
• Design technical architectures and functional specifications for digital medium journeys, ensuring compliance with security guidelines and business templates.
• Lead a technical team of SMEs across website technology, data platforms, and measurement analytics.
• Manage the full project lifecycle for brand websites, app development, and technical upgrades, including scoping, prioritization, and delivery.
• Oversee vendor deliveries to ensure quality, cost adherence, and timeline compliance.
• Enable business stakeholders through data ingestion, processing, and visualization to measure digital KPIs via dashboards and analytics.
• Optimize websites for performance and A/B testing while managing CMS and integration workflows.
Required Skills
• 12+ years of experience in consumer technology, marketing solutions, and data management.
• 6+ years of experience specifically in Martech, Adtech, website technologies, and D2C technologies.
• Deep technical knowledge of CDP, CMS, GCP, and GMP architecture.
• Expertise in D2C commerce tech stacks, including integrations with payment gateways and shipping logistics.
• Hands-on familiarity with Adobe Suite and Web SDKs, including AEM, Adobe Magento, and Adobe Analytics.
• Experience leading development or implementations for enterprise applications.
• Knowledge of marketing and sales value chains within the FMCG industry.
• Ability to develop detailed user stories and technical requirements for digital journeys.
Preferred Skills
• MBA with specialization in IT, Systems, or Operations.
