Verified Job
Digital Marketing
Integrated Marketing Manager
Digital Marketing
#569879
Remote / WFH
Job Description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft's Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function. From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday.
Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as an Integrated Marketing Manager. In this role, you will lead cross-functional teams in developing and executing diverse marketing campaigns, managing creative development, overseeing daily operations and budgets, executing broad initiatives across digital and traditional media, and driving performance reporting to innovate Lyft's marketing strategy.
Responsibilities:
Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
Work with our internal creative team and agency partners to manage creative development
Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews)
Develop go-to-market strategy and executional plan for marketing programs
Manage all aspects of broad awareness campaigns, including digital, video, out-of-home and radio
Own performance reporting in coordination with internal media team and agencies
Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft's strategy smart and innovative
Experience:
5+ years relevant work experience in marketing, with proven ability to manage large-scale marketing campaigns.
Background working with traditional and digital media
Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
Understanding of KPIs and campaign performance metrics across marketing channel
Benefits:
Extended health and dental coverage options, along with life insurance and disability benefits
Mental health benefits
Family building benefits
Child care and pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan to help save for your future
In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
Subsidized commuter benefits
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, ****** orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $108,000 - CAD $135,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Lyft's Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function. From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday.
Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as an Integrated Marketing Manager. In this role, you will lead cross-functional teams in developing and executing diverse marketing campaigns, managing creative development, overseeing daily operations and budgets, executing broad initiatives across digital and traditional media, and driving performance reporting to innovate Lyft's marketing strategy.
Responsibilities:
Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
Work with our internal creative team and agency partners to manage creative development
Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews)
Develop go-to-market strategy and executional plan for marketing programs
Manage all aspects of broad awareness campaigns, including digital, video, out-of-home and radio
Own performance reporting in coordination with internal media team and agencies
Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft's strategy smart and innovative
Experience:
5+ years relevant work experience in marketing, with proven ability to manage large-scale marketing campaigns.
Background working with traditional and digital media
Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
Understanding of KPIs and campaign performance metrics across marketing channel
Benefits:
Extended health and dental coverage options, along with life insurance and disability benefits
Mental health benefits
Family building benefits
Child care and pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan to help save for your future
In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
Subsidized commuter benefits
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, ****** orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $108,000 - CAD $135,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
