Verified Job
Digital Marketing
Influencer Marketing Expert
Digital Marketing
#20027
Remote / WFH
Purplle.com
Job Description
Mumbai Hybrid
Experience Required: 2–5 years (in influencer marketing or brand growth roles)
Status: Immediate Opening The Role: Influencer Marketing Expert
You’ll be a mini brand owner — driving growth for a product (or set of products) through end-to-end influencer marketing across assigned regions. From idea → creator selection → briefing → execution → performance analysis — you’ll own the full growth loop.
What you will own
Strategy & Planning
• Build and execute influencer strategies that drive awareness, engagement and conversions.
• Identify high-impact geographies and tailor creator mixes accordingly.
• Use data to plan content types, hooks and campaign flows.
Execution & Collaboration
• Work closely with influencers, agencies and internal brand/content teams.
• Brief creators clearly to ensure content is authentic, viral and on-brand.
• Own campaign calendars and ensure seamless execution.Performance & Analysis
• Deep dive into campaign metrics to track success and improvement areas.
• Share insights with brand managers and recommend optimizations.
• Test new creator segments, hooks and formats to scale what works.
Who You Are
• 2–5 years of hands-on experience in influencer marketing or digital brand roles.
• Someone who follows creators, trends and platform nuances (IG, YouTube, regional).
• Data-comfortable — able to convert numbers into decisions and ideas.
• Strong communicator who can collaborate with creators and internal teams.
• Hungry to build, experiment and own outcomes end-to-end.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
Experience Required: 2–5 years (in influencer marketing or brand growth roles)
Status: Immediate Opening The Role: Influencer Marketing Expert
You’ll be a mini brand owner — driving growth for a product (or set of products) through end-to-end influencer marketing across assigned regions. From idea → creator selection → briefing → execution → performance analysis — you’ll own the full growth loop.
What you will own
Strategy & Planning
• Build and execute influencer strategies that drive awareness, engagement and conversions.
• Identify high-impact geographies and tailor creator mixes accordingly.
• Use data to plan content types, hooks and campaign flows.
Execution & Collaboration
• Work closely with influencers, agencies and internal brand/content teams.
• Brief creators clearly to ensure content is authentic, viral and on-brand.
• Own campaign calendars and ensure seamless execution.Performance & Analysis
• Deep dive into campaign metrics to track success and improvement areas.
• Share insights with brand managers and recommend optimizations.
• Test new creator segments, hooks and formats to scale what works.
Who You Are
• 2–5 years of hands-on experience in influencer marketing or digital brand roles.
• Someone who follows creators, trends and platform nuances (IG, YouTube, regional).
• Data-comfortable — able to convert numbers into decisions and ideas.
• Strong communicator who can collaborate with creators and internal teams.
• Hungry to build, experiment and own outcomes end-to-end.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
