IBA Campaign Manager

Full job description
Joining the Metcash Family

At Metcash, you’re part of something bigger. You have all the perks of a small business heart, without missing out on the big business support.

Being part of something bigger means your part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future.


About the Opportunity

We’re looking for a dynamic and detail-oriented Campaign Manager to join our Liquor Marketing team, sitting under the high-performing Liquor pillar. This role is responsible for developing and executing marketing campaigns that deliver tangible value for our network of independent liquor retailers and their shoppers.

You’ll work across our nationally loved brands including Cellarbrations, The Bottle-O, IGA Liquor and Porters Liquor to bring engaging, insight-led campaigns to life across every major customer touchpoint—including catalogues, digital, POS, social, and in-store activations. With strong commercial acumen and a solutions-focused mindset, you’ll thrive in a fast-paced environment where innovation, retail know-how and collaboration are key.


In this Role

Lead the end-to-end management of through-the-line campaigns—from brief to post-campaign reporting.
Work closely with the Marketing Manager, internal category teams and external suppliers to align campaign activity with business objectives and retailer value.
Brief and manage creative, media and design partners to deliver campaigns that are on-brand, on-time and commercially effective.
Build strong working relationships with internal stakeholders (including Category, Merchandise, eCommerce, and State teams) to ensure campaign relevance and seamless execution.
Own campaign budgets and spend tracking, ensuring transparency and accuracy across funding allocations.
Prepare campaign communications and post-campaign performance reports, with the ability to confidently present results to stakeholders and suppliers.
Ensure all marketing collateral meets brand, legal and regulatory requirements.
Contribute to team planning, weekly WIPs, and state engagement sessions

You’re Likely a Match If

You have 5+ years’ experience in marketing or campaign management, ideally within FMCG, liquor, or retail.
You’ve demonstrated ability to develop and execute commercially led campaigns across multiple channels.
You bring strong project management skills and can confidently juggle multiple stakeholders and deadlines.
You have experience working with or managing creative and media agencies.
You’re confident with budgets and campaign ROI reporting.
You bring a proactive, problem-solving mindset with strong adaptability.
You’re an excellent communicator with great stakeholder engagement and attention to detail.
You’re passionate about supporting local and delivering meaningful value to independents

Life at Metcash

Enjoy a 5th week of annual leave every year after your first year.

Benefit from 2 well-being days and 1 volunteer day annually.

An abundance of learning, development, and career growth opportunities.

12 weeks of gender-neutral paid parental leave for primary carers.

Experience a supportive and flexible work environment. We are a Flex Ready accredited workplace!

Thrive where work and family truly co-exist. We are an accredited Family Friendly Workplace.

Proudly awarded “Bronze Employer for LGBTQ Inclusion”.

️A neutral gender pay gap of under 5% as published by WGEA 2023- 2024
Gold accreditation by Mental Health Australia.

Great team member discounts and perks. Read more