Verified Job
Marketing
Head of Marketing
Marketing
#41525
Remote / WFH
Radius Limited
Job Description
We’ve been helping businesses grow for 35 years. It’s a journey we know well. When Radius started in 1990, we ran a successful SME fuel business in North West England. Today we are a global business services company running in 19 countries across five continents.
We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.
This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.
Job Description
We are seeking a dynamic and results-oriented Head of Marketing to lead and drive our customer acquisition, pipeline generation, and revenue growth across the GB Fuel business.
As the marketing lead for the GB Fuel business, you will act as the key link between Fuel and Central Marketing, ensuring Fuel products, propositions, campaigns, and commercial priorities are accurately represented across all acquisition channels and customer touchpoints.
The ideal candidate will have a proven track record in executing high-impact marketing campaigns, managing a cross-functional stakeholder group, and scaling customer acquisition through innovative digital strategies. You will work closely with GB Sales Leadership, Commercial Teams, Revenue Operations, and Central Marketing functions, the role will ensure marketing activity is aligned to business priorities and contributes directly to pipeline and revenue growth
Key Accountabilities:
Outbound Sales Campaigns
Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth.
Partner with Sales Leadership to define priority segments, target industries, and growth opportunities.
Design and execute integrated, sector-focused campaigns that support outbound sales and increase opportunity creation.
Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.
Customer Journey Ownership
Own the end-to-end customer journey from acquisition through onboarding and early lifecycle.
Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints.
Ensure consistent, compelling messaging and propositions throughout the customer lifecycle.
Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth.
Campaign Strategy & Execution
Develop and deliver annual and quarterly campaign plans aligned to commercial objectives.
Lead multi-channel campaign execution across digital, direct, events, partnerships, and sales support.
Drive proposition-led campaigns that support acquisition, product adoption, and revenue growth.
Support go-to-market planning for new products, partnerships, and initiatives, ensuring timely and effective delivery.
Digital Acquisition Collaboration
Partner with Central Digital Acquisition to align GB Fuel priorities across all channels.
Influence targeting, messaging, landing pages, and conversion strategies to maximise performance.
Ensure accurate and compelling representation of Fuel propositions across digital channels.
Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes.
Performance & Commercial Management
Own marketing performance against pipeline, acquisition, and revenue targets.
Monitor and optimise campaign and conversion performance using data, insights, and testing.
Partner with Sales, Revenue Operations, and Marketing teams to review performance and drive improvements.
Provide clear performance reporting, insights, and recommendations to senior stakeholders.
We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.
This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.
Job Description
We are seeking a dynamic and results-oriented Head of Marketing to lead and drive our customer acquisition, pipeline generation, and revenue growth across the GB Fuel business.
As the marketing lead for the GB Fuel business, you will act as the key link between Fuel and Central Marketing, ensuring Fuel products, propositions, campaigns, and commercial priorities are accurately represented across all acquisition channels and customer touchpoints.
The ideal candidate will have a proven track record in executing high-impact marketing campaigns, managing a cross-functional stakeholder group, and scaling customer acquisition through innovative digital strategies. You will work closely with GB Sales Leadership, Commercial Teams, Revenue Operations, and Central Marketing functions, the role will ensure marketing activity is aligned to business priorities and contributes directly to pipeline and revenue growth
Key Accountabilities:
Outbound Sales Campaigns
Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth.
Partner with Sales Leadership to define priority segments, target industries, and growth opportunities.
Design and execute integrated, sector-focused campaigns that support outbound sales and increase opportunity creation.
Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.
Customer Journey Ownership
Own the end-to-end customer journey from acquisition through onboarding and early lifecycle.
Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints.
Ensure consistent, compelling messaging and propositions throughout the customer lifecycle.
Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth.
Campaign Strategy & Execution
Develop and deliver annual and quarterly campaign plans aligned to commercial objectives.
Lead multi-channel campaign execution across digital, direct, events, partnerships, and sales support.
Drive proposition-led campaigns that support acquisition, product adoption, and revenue growth.
Support go-to-market planning for new products, partnerships, and initiatives, ensuring timely and effective delivery.
Digital Acquisition Collaboration
Partner with Central Digital Acquisition to align GB Fuel priorities across all channels.
Influence targeting, messaging, landing pages, and conversion strategies to maximise performance.
Ensure accurate and compelling representation of Fuel propositions across digital channels.
Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes.
Performance & Commercial Management
Own marketing performance against pipeline, acquisition, and revenue targets.
Monitor and optimise campaign and conversion performance using data, insights, and testing.
Partner with Sales, Revenue Operations, and Marketing teams to review performance and drive improvements.
Provide clear performance reporting, insights, and recommendations to senior stakeholders.
