Verified Job
Work from home
Head of Global Student Recruitment and Marketing
Work from home
#763691
Remote / WFH
Alvis Pathway
Job Description
Alvis Pathway UK | Head of Global Recruitment (Remote, reports to CEO). Please complete all required fields with specific figures where asked.
Position Overview
Alvis Pathway is a global education provider committed to facilitating international student access to world-class universities through academic pathways, foundation programs, and transnational education initiatives. As the only global partner of NCUK and with a mission to bridge global educational aspirations and institutional excellence, we collaborate with leading awarding bodies and higher education partners to deliver internationally recognized qualifications across multiple regions.
The Head of Global Recruitment at Alvis Pathway is responsible for leading and executing the organisation’s global student recruitment strategy, driving sustainable growth across key international markets. This role oversees all regional marketing and recruitment teams, ensuring alignment with institutional priorities and delivering high-quality student pipelines into Alvis Pathway programmes and partner institutions.
Working closely with senior leadership, the role shapes market entry strategies, builds and manages strategic partnerships with agents and education organisations, and ensures a data-driven approach to recruitment planning and performance. The Head of Global Recruitment is also accountable for brand positioning, marketing effectiveness, and the development of scalable recruitment models that support the organisation’s mission to widen access to international education.
The role requires strong leadership, commercial acumen, and a deep understanding of global student mobility trends, with a particular focus on emerging markets and transnational education pathways.
Key Responsibilities
Marketing
Develop and oversee global marketing strategy aligned with recruitment targets and priority markets
Ensure consistent brand positioning across all channels, with a focus on accessibility and progression outcomes
Lead digital campaigns, content strategy, and localisation for key regions
Collaborate with partners and agents on co-branded marketing initiatives
Serve as official liaison with NCUK’s marketing team.
Global Recruitment
Design and implement a global student recruitment strategy across priority regions
Manage and support regional recruitment and marketing managers
Build and maintain high-performing agent networks and institutional partnerships
Drive student pipeline from enquiry to enrolment across pathway programmes
Performance Management & Growth
Set recruitment targets by market, channel, and region
Monitor performance against KPIs and implement corrective actions where needed
Identify and develop new markets and growth opportunities
Scale successful recruitment models across regions
Intelligence & Reporting
Analyse market trends, competitor activity, and student demand to inform strategy
Oversee CRM data quality and reporting accuracy
Produce regular performance reports for senior leadership
Use data insights to optimise campaigns and recruitment channels
Commercial & Revenue Targets
Own global recruitment revenue targets and forecasting
Manage budgets across marketing and recruitment activities
Optimise return on investment across channels and markets
Support pricing and scholarship strategies to maximise conversion
Governance, Compliance & Risk Management
Ensure compliance with partner, regulatory, and visa requirements across markets
Oversee agent due diligence, contracts, and ethical recruitment practices
Manage risk related to market dependency, compliance, and delivery partners
Maintain alignment with quality assurance standards (e.g. pathway providers, UK progression requirements)
Qualifications
Bachelor’s degree required; master’s degree (e.g. International Education, Business, Marketing) preferred
Relevant professional certifications (highly desirable), e.g. marketing, leadership, or data/analytics
Experience
10+ years of experience in international student recruitment, with at least 3 years in a senior leadership role
Proven track record of delivering global recruitment growth across multiple markets (e.g. LATAM, MENA, Asia, etc.)
Experience managing regional teams and/or global recruitment functions
Strong background working with education agents and international partners
Demonstrated experience in pathway programmes, foundation/diploma delivery, or transnational education models (highly desirable)
Successful management of remote teams
Technical & Functional Expertise
Deep understanding of global student mobility trends and key source markets
Experience with CRM systems (e.g. HubSpot, Salesforce) and data-driven recruitment
Strong knowledge of digital marketing channels (lead generation, conversion funnels, campaign optimisation)
Familiarity with UK and international admissions processes, visa requirements, and compliance frameworks
Commercial acumen with experience managing budgets, pricing, and revenue targets
Core Competencies
Strong leadership and team management skills, with the ability to lead, motivate, and scale international teams
Strategic thinker with the ability to translate strategy into execution
Excellent stakeholder management, including agents, universities, and government bodies
High level of cultural awareness and ability to operate across diverse international contexts
Results-driven, with strong analytical and problem-solving capabilities
Fluency in English required; additional languages (e.g. Spanish, Arabic, Mandarin) highly desirable
Willingness to travel internationally as required
Key Performance Indicators (KPIs)
Number of students recruited annually
Revenue generated from agent network
Geographic expansion into new markets
Recruitment partner enrollment growth and retention rates
What We Offer:
At Alvis Pathway, we offer a highly competitive compensation package designed to attract and retain exceptional global talent.
Opportunity to work with an award-winning pathway education brand
Dynamic, mission-driven, and diverse international team, where innovation and initiative are actively encouraged and rewarded
Opportunities for professional growth and global exposure, including involvement in strategic decision-making and organisational expansion
Competitive compensation package with potential performance-based bonus scheme, directly linked to global recruitment targets and organisational growth
Flexible working arrangements with international travel and exposure, engagement with partners, institutions, and stakeholders worldwide
Work Location: Remote
Position Overview
Alvis Pathway is a global education provider committed to facilitating international student access to world-class universities through academic pathways, foundation programs, and transnational education initiatives. As the only global partner of NCUK and with a mission to bridge global educational aspirations and institutional excellence, we collaborate with leading awarding bodies and higher education partners to deliver internationally recognized qualifications across multiple regions.
The Head of Global Recruitment at Alvis Pathway is responsible for leading and executing the organisation’s global student recruitment strategy, driving sustainable growth across key international markets. This role oversees all regional marketing and recruitment teams, ensuring alignment with institutional priorities and delivering high-quality student pipelines into Alvis Pathway programmes and partner institutions.
Working closely with senior leadership, the role shapes market entry strategies, builds and manages strategic partnerships with agents and education organisations, and ensures a data-driven approach to recruitment planning and performance. The Head of Global Recruitment is also accountable for brand positioning, marketing effectiveness, and the development of scalable recruitment models that support the organisation’s mission to widen access to international education.
The role requires strong leadership, commercial acumen, and a deep understanding of global student mobility trends, with a particular focus on emerging markets and transnational education pathways.
Key Responsibilities
Marketing
Develop and oversee global marketing strategy aligned with recruitment targets and priority markets
Ensure consistent brand positioning across all channels, with a focus on accessibility and progression outcomes
Lead digital campaigns, content strategy, and localisation for key regions
Collaborate with partners and agents on co-branded marketing initiatives
Serve as official liaison with NCUK’s marketing team.
Global Recruitment
Design and implement a global student recruitment strategy across priority regions
Manage and support regional recruitment and marketing managers
Build and maintain high-performing agent networks and institutional partnerships
Drive student pipeline from enquiry to enrolment across pathway programmes
Performance Management & Growth
Set recruitment targets by market, channel, and region
Monitor performance against KPIs and implement corrective actions where needed
Identify and develop new markets and growth opportunities
Scale successful recruitment models across regions
Intelligence & Reporting
Analyse market trends, competitor activity, and student demand to inform strategy
Oversee CRM data quality and reporting accuracy
Produce regular performance reports for senior leadership
Use data insights to optimise campaigns and recruitment channels
Commercial & Revenue Targets
Own global recruitment revenue targets and forecasting
Manage budgets across marketing and recruitment activities
Optimise return on investment across channels and markets
Support pricing and scholarship strategies to maximise conversion
Governance, Compliance & Risk Management
Ensure compliance with partner, regulatory, and visa requirements across markets
Oversee agent due diligence, contracts, and ethical recruitment practices
Manage risk related to market dependency, compliance, and delivery partners
Maintain alignment with quality assurance standards (e.g. pathway providers, UK progression requirements)
Qualifications
Bachelor’s degree required; master’s degree (e.g. International Education, Business, Marketing) preferred
Relevant professional certifications (highly desirable), e.g. marketing, leadership, or data/analytics
Experience
10+ years of experience in international student recruitment, with at least 3 years in a senior leadership role
Proven track record of delivering global recruitment growth across multiple markets (e.g. LATAM, MENA, Asia, etc.)
Experience managing regional teams and/or global recruitment functions
Strong background working with education agents and international partners
Demonstrated experience in pathway programmes, foundation/diploma delivery, or transnational education models (highly desirable)
Successful management of remote teams
Technical & Functional Expertise
Deep understanding of global student mobility trends and key source markets
Experience with CRM systems (e.g. HubSpot, Salesforce) and data-driven recruitment
Strong knowledge of digital marketing channels (lead generation, conversion funnels, campaign optimisation)
Familiarity with UK and international admissions processes, visa requirements, and compliance frameworks
Commercial acumen with experience managing budgets, pricing, and revenue targets
Core Competencies
Strong leadership and team management skills, with the ability to lead, motivate, and scale international teams
Strategic thinker with the ability to translate strategy into execution
Excellent stakeholder management, including agents, universities, and government bodies
High level of cultural awareness and ability to operate across diverse international contexts
Results-driven, with strong analytical and problem-solving capabilities
Fluency in English required; additional languages (e.g. Spanish, Arabic, Mandarin) highly desirable
Willingness to travel internationally as required
Key Performance Indicators (KPIs)
Number of students recruited annually
Revenue generated from agent network
Geographic expansion into new markets
Recruitment partner enrollment growth and retention rates
What We Offer:
At Alvis Pathway, we offer a highly competitive compensation package designed to attract and retain exceptional global talent.
Opportunity to work with an award-winning pathway education brand
Dynamic, mission-driven, and diverse international team, where innovation and initiative are actively encouraged and rewarded
Opportunities for professional growth and global exposure, including involvement in strategic decision-making and organisational expansion
Competitive compensation package with potential performance-based bonus scheme, directly linked to global recruitment targets and organisational growth
Flexible working arrangements with international travel and exposure, engagement with partners, institutions, and stakeholders worldwide
Work Location: Remote
