Verified Job
Real Estate
Head of CRM - Real Estate
Real Estate
#725620
Remote / WFH
CentoTech Services Private Limited · Hyderabad, Telangana · v
Job Description
Job description
Role Overview
We are looking for a dynamic, customer-focused, and target-driven CRM Lead to manage customer relationship management activities, lead nurturing, and conversion operations within the real estate domain. The ideal candidate should have strong experience in handling real estate sales inquiries, managing CRM teams, coordinating with channel partners and sales teams, and driving lead-to-site-visit-to-booking conversions.
The candidate should possess excellent communication, negotiation, and team management skills, along with a strong understanding of the residential/commercial real estate sales lifecycle.
Key Responsibilities
Manage end-to-end CRM operations, including lead allocation, tracking, follow-ups, and conversion management
Lead and supervise the CRM team to ensure achievement of sales and customer engagement targets
Handle inbound and outbound customer inquiries related to real estate projects through calls, emails, WhatsApp, and other channels
Ensure timely follow-up with prospects to maximize site visits, bookings, and customer retention
Coordinate with sales, marketing, and channel partner teams to improve lead quality and conversion efficiency
Guide prospective customers through the property buying journey, including project presentations, pricing discussions, and documentation support
Maintain accurate and updated customer data, lead status, and interaction history in CRM systems
Monitor team productivity, lead aging, response time, and conversion metrics through regular MIS reporting
Resolve customer queries and objections professionally to enhance customer satisfaction and trust
Support post-sales coordination and customer relationship management activities when required
Ensure adherence to company policies, sales processes, and RERA compliance standards
Conduct regular team training sessions on communication, product knowledge, and CRM best practices
Required Experience & Skills
10+ years of Team Lead experience in CRM, Inside Sales, or Real Estate Sales
Prior experience in the real estate industry is mandatory
Strong understanding of real estate sales processes, customer lifecycle management, and lead conversion strategies
Excellent verbal and written communication skills
Strong negotiation, presentation, and interpersonal skills
Ability to handle customer escalations and build long-term relationships
Experience working with CRM platforms such as Salesforce, LeadSquared, Zoho CRM, or similar tools
Strong analytical and reporting skills with the ability to track KPIs and team performance
Target-oriented mindset with the ability to work in a fast-paced sales environment
Preferred Qualifications
Bachelors degree in Business Administration, Marketing, Sales, or related field
Experience handling residential and/or commercial real estate projects
Knowledge of RERA regulations and real estate documentation processes is an added advantage
Key Performance Indicators (KPIs)
Lead response time and follow-up efficiency
Site visit generation and conversion ratio
Booking and sales conversion targets
Customer satisfaction and retention metrics
CRM data accuracy and reporting quality
Team productivity and performance achievement
Role Overview
We are looking for a dynamic, customer-focused, and target-driven CRM Lead to manage customer relationship management activities, lead nurturing, and conversion operations within the real estate domain. The ideal candidate should have strong experience in handling real estate sales inquiries, managing CRM teams, coordinating with channel partners and sales teams, and driving lead-to-site-visit-to-booking conversions.
The candidate should possess excellent communication, negotiation, and team management skills, along with a strong understanding of the residential/commercial real estate sales lifecycle.
Key Responsibilities
Manage end-to-end CRM operations, including lead allocation, tracking, follow-ups, and conversion management
Lead and supervise the CRM team to ensure achievement of sales and customer engagement targets
Handle inbound and outbound customer inquiries related to real estate projects through calls, emails, WhatsApp, and other channels
Ensure timely follow-up with prospects to maximize site visits, bookings, and customer retention
Coordinate with sales, marketing, and channel partner teams to improve lead quality and conversion efficiency
Guide prospective customers through the property buying journey, including project presentations, pricing discussions, and documentation support
Maintain accurate and updated customer data, lead status, and interaction history in CRM systems
Monitor team productivity, lead aging, response time, and conversion metrics through regular MIS reporting
Resolve customer queries and objections professionally to enhance customer satisfaction and trust
Support post-sales coordination and customer relationship management activities when required
Ensure adherence to company policies, sales processes, and RERA compliance standards
Conduct regular team training sessions on communication, product knowledge, and CRM best practices
Required Experience & Skills
10+ years of Team Lead experience in CRM, Inside Sales, or Real Estate Sales
Prior experience in the real estate industry is mandatory
Strong understanding of real estate sales processes, customer lifecycle management, and lead conversion strategies
Excellent verbal and written communication skills
Strong negotiation, presentation, and interpersonal skills
Ability to handle customer escalations and build long-term relationships
Experience working with CRM platforms such as Salesforce, LeadSquared, Zoho CRM, or similar tools
Strong analytical and reporting skills with the ability to track KPIs and team performance
Target-oriented mindset with the ability to work in a fast-paced sales environment
Preferred Qualifications
Bachelors degree in Business Administration, Marketing, Sales, or related field
Experience handling residential and/or commercial real estate projects
Knowledge of RERA regulations and real estate documentation processes is an added advantage
Key Performance Indicators (KPIs)
Lead response time and follow-up efficiency
Site visit generation and conversion ratio
Booking and sales conversion targets
Customer satisfaction and retention metrics
CRM data accuracy and reporting quality
Team productivity and performance achievement
