Verified Job
Sales
Head of Creator Partnerships & Influencer Growth
Sales
#57774
Remote / WFH
Owner.com
Job Description
We've built a powerful growth engine in the restaurant technology industry. Now we're looking for someone to build the influencer and creator engine that helps tell that story at scale and supplements growth in other marketing channels.
You'll own the strategy, operations, and growth of our creator ecosystem. You'll identify and recruit creators, build long-term partnerships, develop scalable programs, and turn creator content into a major acquisition channel for Owner.
This role is 100% remote and can be based anywhere in the United States or Canada
The impact you will have
Build Our Creator Growth Engine
• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for cost-per-new-user
• Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels
• Design incentive structures that align creator success with business outcomes
• Create a workflow around building long-term relationships with creators and getting them to grow with Owner to drive strong efficiency for the program through negotiating lower than market rates for creators
• Establish the right infrastructure and processes to measure and optimize performance for our creator channel
• Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel
Drive Measurable Growth
• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
• Own creator-sourced pipeline, customers, and revenue targets
• Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation
• Partner closely with Growth, Brand, Sales, and Media teams to maximize impact
Elevate Our Brand
• Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth
• Ensure creator content reflects Owner's brand and mission
• Surface customer success stories that resonate with creators and audiences alike
• Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth
• Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels
What we’re looking for
• 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth
• Proven experience scaling creator programs from dozens to hundreds of partners
• Strong analytical skills and a track record of driving measurable business outcomes
• Experience working with / managing agencies and internal partners
• Comfortable operating in a fast-moving, high-ownership environment
• Experience managing budgets and optimizing ROI
• Strong systems thinker who can build processes that scale
• Familiarity with creator attribution and partnership measurement systems
Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team
What success will look like
Within your first 60 days, you'll:
• Build a repeatable creator acquisition engine
• Sign and activate high-impact creator partners
• Establish creator partnerships as a meaningful customer acquisition channel
• Create systems that allow the program to scale efficiently
• Become the internal expert on creator-led growth
Pay and benefits
The estimated base salary range for this role is $175K - $190K plus a generous pre-IPO equity package
Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
You'll own the strategy, operations, and growth of our creator ecosystem. You'll identify and recruit creators, build long-term partnerships, develop scalable programs, and turn creator content into a major acquisition channel for Owner.
This role is 100% remote and can be based anywhere in the United States or Canada
The impact you will have
Build Our Creator Growth Engine
• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for cost-per-new-user
• Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels
• Design incentive structures that align creator success with business outcomes
• Create a workflow around building long-term relationships with creators and getting them to grow with Owner to drive strong efficiency for the program through negotiating lower than market rates for creators
• Establish the right infrastructure and processes to measure and optimize performance for our creator channel
• Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel
Drive Measurable Growth
• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
• Own creator-sourced pipeline, customers, and revenue targets
• Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation
• Partner closely with Growth, Brand, Sales, and Media teams to maximize impact
Elevate Our Brand
• Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth
• Ensure creator content reflects Owner's brand and mission
• Surface customer success stories that resonate with creators and audiences alike
• Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth
• Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels
What we’re looking for
• 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth
• Proven experience scaling creator programs from dozens to hundreds of partners
• Strong analytical skills and a track record of driving measurable business outcomes
• Experience working with / managing agencies and internal partners
• Comfortable operating in a fast-moving, high-ownership environment
• Experience managing budgets and optimizing ROI
• Strong systems thinker who can build processes that scale
• Familiarity with creator attribution and partnership measurement systems
Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team
What success will look like
Within your first 60 days, you'll:
• Build a repeatable creator acquisition engine
• Sign and activate high-impact creator partners
• Establish creator partnerships as a meaningful customer acquisition channel
• Create systems that allow the program to scale efficiently
• Become the internal expert on creator-led growth
Pay and benefits
The estimated base salary range for this role is $175K - $190K plus a generous pre-IPO equity package
Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
