Verified Job
Marketing
Head of Content & Creative
Marketing
#739225
Remote / WFH
Sydney Swans
Job Description
Sydney Swans
WHY CHOOSE THE SWANS?
A club with a legacy and real momentum (on field, off field, and in culture)
High Performance Culture – clear standards, real feedback and a team that keeps lifting
Work that matters – you’ll help shape how fans experience the Swans, every day
Flexible, inclusive ways of working so you can do your best work
Based at our state-of-the-art facility
Born from hard work, grit and a relentless drive to win, the Swans have 151 years behind us – and we’re building what’s next. We share the journey, celebrate the wins, and keep raising the bar as one of Australia’s leading sporting clubs.
Choose a career with the Sydney Swans, to join a team that shows up in the big moments and supports each other every day. Guided by Respect, Courage and Curiosity, you’ll contribute to work that matters and be part of something bigger.
We are committed to a supportive, inclusive workplace where people feel connected to our club and to each other. We encourage applications from candidates of all backgrounds.
THE PERKS
Wellbeing support to keep you at your best – including gym access
Perks and discounts via our Corporate Partners
Professional development support tailored to your goals
Club memberships to share match days with friends and family
THE OPPORTUNITY
The Head of Content & Creative leads the Sydney Swans’ content, storytelling, social and digital strategy, shaping how the Club connects with members, fans, partners, players and the broader community. This role is responsible for driving audience engagement, strengthening the Club’s brand and delivering impactful content experiences across all platforms.
Leading the Club’s content ecosystem, you will oversee social media, digital platforms, video production, photography and creative campaigns. You will drive innovative storytelling, grow digital audiences, and ensure the Sydney Swans remains at the forefront of sport, entertainment and fan engagement.
Working closely with teams across football, commercial, marketing and membership, you will lead a high-performing content and creative team to deliver compelling campaigns, partner activations and real-time content that brings the Sydney Swans story to life.
WHAT WE’RE LOOKING FOR
Senior experience leading content, creative, social media or digital functions.
Relevant tertiary qualifications in communications, media, marketing or a related discipline will be highly regarded.
Experience leading video, multimedia and digital content across multiple platforms.
Strong creative direction and campaign development skills.
Strong understanding of platform trends, social-first storytelling and digital audience behaviour.
Commercial acumen, including sponsor, partner and branded content experience.
Proven ability to build, develop and lead high-performing creative teams.
Confident using digital analytics and audience insights to shape content strategy.
Due to the nature of the industry, the ideal candidate must be flexible in their availability as extended hours and weekend work will be required for this role.
TO APPLY
To be considered for this role please submit a one-page cover letter that addresses:
Why you are the ideal person for the role
Why you want to join our team
Send the cover letter along with a copy of your CV to - hr@sydneyswans.com.au
Applications should be collated into one document, a maximum of four pages, and less than 5MB in size.
Applications close Sunday, 26 July 2026
As we expect a high level of interest in the role, only those applicants short listed will be contacted.
The Sydney Swans do not accept applications from recruitment agencies.
Sydney Swans is an equal opportunity employer and child safe organisation committed to ensuring the safety, wellbeing and inclusion of all children and young people. All staff are required tohold a Working with Children Check.
Aboriginal and Torres Strait Islander candidates are encouraged to apply.
Applicants must be legally entitled to work in Australia
WHY CHOOSE THE SWANS?
A club with a legacy and real momentum (on field, off field, and in culture)
High Performance Culture – clear standards, real feedback and a team that keeps lifting
Work that matters – you’ll help shape how fans experience the Swans, every day
Flexible, inclusive ways of working so you can do your best work
Based at our state-of-the-art facility
Born from hard work, grit and a relentless drive to win, the Swans have 151 years behind us – and we’re building what’s next. We share the journey, celebrate the wins, and keep raising the bar as one of Australia’s leading sporting clubs.
Choose a career with the Sydney Swans, to join a team that shows up in the big moments and supports each other every day. Guided by Respect, Courage and Curiosity, you’ll contribute to work that matters and be part of something bigger.
We are committed to a supportive, inclusive workplace where people feel connected to our club and to each other. We encourage applications from candidates of all backgrounds.
THE PERKS
Wellbeing support to keep you at your best – including gym access
Perks and discounts via our Corporate Partners
Professional development support tailored to your goals
Club memberships to share match days with friends and family
THE OPPORTUNITY
The Head of Content & Creative leads the Sydney Swans’ content, storytelling, social and digital strategy, shaping how the Club connects with members, fans, partners, players and the broader community. This role is responsible for driving audience engagement, strengthening the Club’s brand and delivering impactful content experiences across all platforms.
Leading the Club’s content ecosystem, you will oversee social media, digital platforms, video production, photography and creative campaigns. You will drive innovative storytelling, grow digital audiences, and ensure the Sydney Swans remains at the forefront of sport, entertainment and fan engagement.
Working closely with teams across football, commercial, marketing and membership, you will lead a high-performing content and creative team to deliver compelling campaigns, partner activations and real-time content that brings the Sydney Swans story to life.
WHAT WE’RE LOOKING FOR
Senior experience leading content, creative, social media or digital functions.
Relevant tertiary qualifications in communications, media, marketing or a related discipline will be highly regarded.
Experience leading video, multimedia and digital content across multiple platforms.
Strong creative direction and campaign development skills.
Strong understanding of platform trends, social-first storytelling and digital audience behaviour.
Commercial acumen, including sponsor, partner and branded content experience.
Proven ability to build, develop and lead high-performing creative teams.
Confident using digital analytics and audience insights to shape content strategy.
Due to the nature of the industry, the ideal candidate must be flexible in their availability as extended hours and weekend work will be required for this role.
TO APPLY
To be considered for this role please submit a one-page cover letter that addresses:
Why you are the ideal person for the role
Why you want to join our team
Send the cover letter along with a copy of your CV to - hr@sydneyswans.com.au
Applications should be collated into one document, a maximum of four pages, and less than 5MB in size.
Applications close Sunday, 26 July 2026
As we expect a high level of interest in the role, only those applicants short listed will be contacted.
The Sydney Swans do not accept applications from recruitment agencies.
Sydney Swans is an equal opportunity employer and child safe organisation committed to ensuring the safety, wellbeing and inclusion of all children and young people. All staff are required tohold a Working with Children Check.
Aboriginal and Torres Strait Islander candidates are encouraged to apply.
Applicants must be legally entitled to work in Australia
