Head Business Development, Sales & Marketing
Job Description
Job Description
Head Business Development, Sales & Marketing
Department : Head Business Development, Sales & Marketing
Reports To : Founder / Director, Amrit Kaur Artistry
Experience : 10 – 15 years, preferably in beauty, bridal, fashion, or lifestyle services
Location : Amaltas Avenue, Delhi Mahipal Pur
Employment Type : Full-Time
About the Role
Amrit Kaur Artistry is looking for a seasoned Business Development, Sales & Marketing Head to lead revenue growth and brand building for the studio. This is a senior, ownership-driven role for someone who can independently identify the right business channels, build a client acquisition engine, and position Amrit Kaur as a leading name in the bridal and beauty artistry space — across both digital and offline platforms.
Key Responsibilities
● Own end-to-end revenue growth across all business channels — bridal bookings, salon services, corporate and celebrity tie-ups, events, and online leads.
● Design and execute a clear, target-oriented sales strategy with defined monthly and quarterly revenue goals.
● Lead business development efforts — scout new partnerships, tie-ups, and revenue channels beyond existing business lines.
● Identify and prioritize the platforms most likely to generate business, and build a channel-wise acquisition plan (details below).
● Plan and manage digital marketing: Instagram/Meta strategy, paid ads, SEO, influencer collaborations, and content calendars aligned with brand identity.
● Plan and manage offline/on-ground marketing: bridal expos, exhibitions, salon and boutique tie-ups, and local sponsorships.
● Build and maintain strategic collaborations and partnerships that consistently feed the sales pipeline (see channel list below).
● Track lead sources, conversion rates, and ROI on every channel; reallocate budget and effort toward what performs.
● Build brand positioning for Amrit Kaur Artistry and ensure consistent tone, visuals, and messaging across every touchpoint.
● Manage inquiry-to-booking conversion — timely follow-ups, client consultations, and closing high-value bookings.
● Hire, train, and mentor a sales & marketing support team as the business scales.
● Report weekly/monthly on revenue vs. target, channel-wise lead performance, and marketing spend efficiency.
Channels & Collaborations to Drive Client Acquisition
The candidate should have working knowledge of — and ideally existing relationships across — the following channels:
Digital & Online
– Instagram & Facebook (organic content + paid ads) — primary channel for portfolio-driven brands
– Wedding discovery platforms — WedMeGood, ShaadiSaga, Zoop, Wedzo
– Google My Business & local SEO for “makeup artist near me” type searches
– Influencer & beauty blogger collaborations for reach and credibility
– WhatsApp Business for lead nurturing, quick quotes, and repeat clients
– YouTube (tutorials, bridal transformation reels/shorts) for organic discovery
Offline & Trade
– Wedding planners and event management companies
– Bridal expos, exhibitions, and beauty trade shows
– Banquet halls, destination wedding venues, and hotel tie-ups
– Salons, boutiques, and designer studios for referral partnerships
– Photography and videography studios (cross-referral network)
Corporate & Institutional
– Fashion shows, brand shoots, and editorial/celebrity styling opportunities
– Corporate tie-ups for events, product launches, and grooming sessions
– Beauty academies for talent pipeline and brand visibility
Requirements
● 10–15 years of experience in sales & marketing leadership, preferably in beauty, bridal, fashion, or lifestyle services.
● Demonstrated track record of consistently meeting or exceeding revenue targets.
● Strong, proven understanding of both digital marketing (Meta Ads, Instagram growth, influencer marketing) and offline trade channels relevant to the bridal/beauty industry.
● Existing network across wedding planners, venues, salons, and event platforms is a strong plus.
● Excellent communication, negotiation, and relationship-building skills.
● Data-driven approach — comfortable setting KPIs, tracking channel performance, and adjusting strategy accordingly.
● Ability to build and lead a small, high-performing sales & marketing team.
What We Offer
● Competitive fixed salary with performance-linked incentives on revenue targets.
● A leadership role shaping the growth strategy of a fast-growing personal brand.
● Any other perks/benefits( As per Company Policy)
● Feel free to reach out to our HR Department at hr@amritkaur.in 9958928568
● For more information, please visit www.amritkaur.in
● LinkedIn: Amrit Kaur Artistry
● Instagram: @amritkaur_artistry and Amrit Kaur Master class
