Growth & Influencer Marketing Intern (Social Media)
Job Description
We are looking for a highly creative and internet-savvy intern who lives on Instagram and knows what content goes viral. Your mission is to help Soroo grow by discovering viral content ideas, finding influencers, managing creator collaborations, and helping us stay ahead of social media trends. This is not a typical social media internship. You will directly work with the founder and contribute to building a national consumer electronics brand. Key Responsibilities 1. Influencer Research * Find 20–30 relevant influencers every day. * Search creators across Instagram, YouTube and Snapchat. * Build influencer databases with: * Name * Followers * Engagement Rate * Contact Details * Category * Expected Cost * City * Shortlist creators that match Soroo's target audience. ### 2. Influencer Outreach * Contact influencers through Instagram DM, Email and WhatsApp. * Negotiate collaborations. * Follow up until campaigns are closed. * Maintain communication professionally. * Track deliveries, posting dates and campaign status. ### 3. Viral Content Research * Find trending reels every day. * Identify viral hooks, editing styles and audio. * Suggest content ideas that can be recreated for Soroo. * Maintain a daily trend report. ### 4. Competitor Research Track brands like: * boAt * Noise * JBL * Mivi * Boult * Portronics Study: * Viral reels * Best-performing content * Influencer campaigns * Product launches * Trending hashtags ### 5. Content Planning * Suggest reel concepts. * Write captions. * Recommend trending music. * Help prepare weekly content calendars. * Coordinate with the video editor. ### 6. Campaign Tracking Maintain Google Sheets with: * Influencer Status * Products Sent * Tracking IDs * Posting Dates * Views * Reach * Sales Generated ## Skills Required * Instagram expert * Good communication skills * Excellent internet research * Strong Excel/Google Sheets knowledge * Canva knowledge is a bonus * Basic video/content understanding * Good English & Hindi communication * Self-driven and proactive ## Who Should Apply Someone who: * Spends hours on Instagram * Understands memes and trends before they go viral * Loves discovering creators * Wants to build a career in Digital Marketing * Enjoys negotiating and networking ## Daily KPIs * 30 new influencer leads * 10 influencer conversations started * 5 collaboration opportunities created * 20 viral reel references shared * 10 competitor content insights * 3 new content ideas for Soroo ## What You'll Learn * Influencer Marketing * Brand Building * Social Media Growth * Digital Marketing * Negotiation * Content Strategy * Startup Execution * Performance Tracking ## Why Join Soroo? * Work directly with the founder. * Learn how consumer brands grow online. * Own real projects from Day 1. * High-performing interns may receive a Pre-Placement Offer (PPO) for a full-time role.
