Verified Job
Graphic / Web Designer
Graphic Designer - BTL Development/Adaptations
Graphic / Web Designer
#788276
Remote / WFH
The Search House
Job Description
OVERALL ROLE PROFILE :
The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures, billboards, merchandise, packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously - for regional adapts.
DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF
Graphic Design BTL Development/Adaptations
• Develop creative graphics, layouts, and designs & below-the-line marketing materials such as brochures, flyers, posters and retail/exhibition spaces.
• Collaborating with the marketing team to conceptualize and execute BTL campaigns, including designing promotional materials such as event invitations and product packaging.
• Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brand's visual identity.
• Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.
• Any product packaging design adaptation
• Newspaper ad adapts
• Ensure that the right graphic design principles are implemented
• Stay up to date with industry trends and best practices for digital design, including social media platform changes, new design software, and emerging technologies
• Need Basis collaboration with cross-functional teams including marketing, content, and product teams to ensure designs and content align with brand guidelines and business objectives
• Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail
• All creations to be developed in regional languages as well. Placement of translated creatives in regional language in the approved English master.
• Develop and maintain a library of design assets and templates for reuse across various digital channels
• Ensure that the back up data is managed upto date.
• Assist in-house team in annual Graphic design calendar maintenance and in-house greeting development for important festivals and occasions - for whats app circulation.
• Offer Campaign - Offline adapts in English and Regional
• Retail Showroom Branding Adaptations
• Proof reading every artwork and matching against the approved masters and brand guideline, before releasing for implementation.
MUST HAVE’ COMPETENCIES
• Coordination with language translator
• Assisting and managing operations of Brand/Product Shoots
• Utilize design software such as Adobe Creative Suite, CDR, and Figma to create and edit designs
• Managing all BTL releases and adaptations
• Managing all ad releases based on approved masters
• Exceptional Need Based - Execution coordination with advertising agencies
• Conduct quality assurance checks on all designs to ensure they meet brand standards and are error-free in terms of spellings and graphic design hygiene.
• Online Performance Campaign Creative Adapts
‘DESIRABLE COMPETENCIES’
Not compulsory but optional competencies with an added advantage.
• Co-ordinating with Online and Computer Graphic Vendors as per the requirement.
• Design engaging graphics, animations, and videos including GIFs and short-form video under the supervision of Head - Marketing Communications.
• Figma Design
• English Communication and Writing
SKILLS REQUIRED
• Adobe suite
• Adobe premier/any other video software
• Microsoft Suite
• Presentation Design
• Figma Design
PROFILE AND EXPERIENCE :
• experience is minimum requirement
• Any Graphic Design course from a reputed design school or an equivalent rich experience in design studios
REPORTS INTO :
Mr.
Sajal
Banerjee
REPORTINGS INTO THE POSITION :
None.
Team work collaboration required.
OTHER KEY INTERFACES :
Close co-ordination with
• Online Team
• Category Heads
• B2B Business Teams
• Other Cross Functional Team
Skills :
Graphic Design, Brochures, BTL, Campaign, B
The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures, billboards, merchandise, packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously - for regional adapts.
DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF
Graphic Design BTL Development/Adaptations
• Develop creative graphics, layouts, and designs & below-the-line marketing materials such as brochures, flyers, posters and retail/exhibition spaces.
• Collaborating with the marketing team to conceptualize and execute BTL campaigns, including designing promotional materials such as event invitations and product packaging.
• Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brand's visual identity.
• Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.
• Any product packaging design adaptation
• Newspaper ad adapts
• Ensure that the right graphic design principles are implemented
• Stay up to date with industry trends and best practices for digital design, including social media platform changes, new design software, and emerging technologies
• Need Basis collaboration with cross-functional teams including marketing, content, and product teams to ensure designs and content align with brand guidelines and business objectives
• Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail
• All creations to be developed in regional languages as well. Placement of translated creatives in regional language in the approved English master.
• Develop and maintain a library of design assets and templates for reuse across various digital channels
• Ensure that the back up data is managed upto date.
• Assist in-house team in annual Graphic design calendar maintenance and in-house greeting development for important festivals and occasions - for whats app circulation.
• Offer Campaign - Offline adapts in English and Regional
• Retail Showroom Branding Adaptations
• Proof reading every artwork and matching against the approved masters and brand guideline, before releasing for implementation.
MUST HAVE’ COMPETENCIES
• Coordination with language translator
• Assisting and managing operations of Brand/Product Shoots
• Utilize design software such as Adobe Creative Suite, CDR, and Figma to create and edit designs
• Managing all BTL releases and adaptations
• Managing all ad releases based on approved masters
• Exceptional Need Based - Execution coordination with advertising agencies
• Conduct quality assurance checks on all designs to ensure they meet brand standards and are error-free in terms of spellings and graphic design hygiene.
• Online Performance Campaign Creative Adapts
‘DESIRABLE COMPETENCIES’
Not compulsory but optional competencies with an added advantage.
• Co-ordinating with Online and Computer Graphic Vendors as per the requirement.
• Design engaging graphics, animations, and videos including GIFs and short-form video under the supervision of Head - Marketing Communications.
• Figma Design
• English Communication and Writing
SKILLS REQUIRED
• Adobe suite
• Adobe premier/any other video software
• Microsoft Suite
• Presentation Design
• Figma Design
PROFILE AND EXPERIENCE :
• experience is minimum requirement
• Any Graphic Design course from a reputed design school or an equivalent rich experience in design studios
REPORTS INTO :
Mr.
Sajal
Banerjee
REPORTINGS INTO THE POSITION :
None.
Team work collaboration required.
OTHER KEY INTERFACES :
Close co-ordination with
• Online Team
• Category Heads
• B2B Business Teams
• Other Cross Functional Team
Skills :
Graphic Design, Brochures, BTL, Campaign, B
