Verified Job
Digital Marketing
GM Digital Marketing Specialist
Digital Marketing
#295793
Remote / WFH
Job Description
Role
Enterprise Digital Marketing Specialist
Job Level/ Designation
M3
Function / Department
Enterprise/Digital
Location
Mumbai
Job Purpose
The role is accountable for growing and driving data driven digital marketing through digital analysis, world class search, and business intelligence in order to achieve digital campaign targets.
Key Result Areas/Accountabilities
• Create Digital Marketing Strategy, develop Digital Marketing Calendar & Digital only propositions
• Full responsibility of developing full funnel Digital campaigns including Lead generation campaigns
• Experience of running social, search, display and other campaigns basis business objective
• Integration with Brand Awareness & Performance Marketing to drive Digital Campaigns
• Experience, and expertise to run data driven programmatic digital marketing
• Responsible for Search Optimisation/Marketing &accelerating traffic to the Digital Assets. SEO, SEM
• Leverage digital customer communication platforms (RCS Whatsapp, Email, Chatbot, Google Business Messaging, etc)
• Support decision management through digital analytics and business intelligence.
• Work along with Digital Assets Specialist, Digital Delivery team, Enterprise brand, Product & Segment & CVM teams for specific campaigns Management and coworking with Media, Search and Analytics Agencies
• Discuss marketing objectives with agency and set measurable performance and financial KPIs
Core Competencies, Knowledge, Experience
• Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis.
• Strong customer understanding, preferably both consumer and b2b customer personas
• Knowledge and experience in Digital Media Planning, digital advertising industry and pricing models, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization
Must Have Technical / Professional Qualifications
• MBA essential
• Minimum of 6 to 8yrs relevant experience essential in Online/Digital organization
• Strong marketing fundamentals
• Understanding concept of Agile ways of working
Years Of Experience
Min. 10 years experience
Industries to look from
FMCG, BFSI, Telco, eCommerce, sCommerce
Ideal Organizations to look from
Large digital banks, digital product companies, matured startups, Digital natives such as- Google, facebook, digital marketing agencies and consulting companies
Direct reports
TBD
Enterprise Digital Marketing Specialist
Job Level/ Designation
M3
Function / Department
Enterprise/Digital
Location
Mumbai
Job Purpose
The role is accountable for growing and driving data driven digital marketing through digital analysis, world class search, and business intelligence in order to achieve digital campaign targets.
Key Result Areas/Accountabilities
• Create Digital Marketing Strategy, develop Digital Marketing Calendar & Digital only propositions
• Full responsibility of developing full funnel Digital campaigns including Lead generation campaigns
• Experience of running social, search, display and other campaigns basis business objective
• Integration with Brand Awareness & Performance Marketing to drive Digital Campaigns
• Experience, and expertise to run data driven programmatic digital marketing
• Responsible for Search Optimisation/Marketing &accelerating traffic to the Digital Assets. SEO, SEM
• Leverage digital customer communication platforms (RCS Whatsapp, Email, Chatbot, Google Business Messaging, etc)
• Support decision management through digital analytics and business intelligence.
• Work along with Digital Assets Specialist, Digital Delivery team, Enterprise brand, Product & Segment & CVM teams for specific campaigns Management and coworking with Media, Search and Analytics Agencies
• Discuss marketing objectives with agency and set measurable performance and financial KPIs
Core Competencies, Knowledge, Experience
• Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis.
• Strong customer understanding, preferably both consumer and b2b customer personas
• Knowledge and experience in Digital Media Planning, digital advertising industry and pricing models, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization
Must Have Technical / Professional Qualifications
• MBA essential
• Minimum of 6 to 8yrs relevant experience essential in Online/Digital organization
• Strong marketing fundamentals
• Understanding concept of Agile ways of working
Years Of Experience
Min. 10 years experience
Industries to look from
FMCG, BFSI, Telco, eCommerce, sCommerce
Ideal Organizations to look from
Large digital banks, digital product companies, matured startups, Digital natives such as- Google, facebook, digital marketing agencies and consulting companies
Direct reports
TBD
